Programmatic Ad Spend in the Age of COVID-19: Mobile App Advertising Report
Pixalate’s Programmatic Ad Spend in the Age of COVID-19: Mobile App Advertising report provides an analysis of how U.S. programmatic advertisers reallocated investments in March 2020 in response to the crisis.
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Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”