WHAT IS COPPA
The Children's Online Privacy Protection Act ("COPPA") is a U.S. law that protects children’s online privacy.
WHO MUST COMPLY WITH COPPA
COPPA applies to online service operators whose service, or a portion of the service, is directed to children under the age of 13 or who have actual knowledge that they collect information from children.
HOW DOES COPPA APPLY TO ADTECH
Any company that handles data, content, or advertising to children is subject to COPPA. These companies are subject to COPPA if they have actual knowledge that they are collecting information from users of another online service that is directed to children.
COPPA does not prohibit advertising to children. However, it does prohibit the collection of personal information (including cookies and other persistent identifiers) from children under 13 without verifiable parental consent. Contextual advertising, without collecting information from children under 13, is permissible under COPPA.
