--- title: COPPA Compliance Tool --- ![coppa-landing-page-banner-tablet](https://www.pixalate.com/hubfs/coppa-landing-page-banner-tablet.png "coppa-landing-page-banner-tablet") # [Ad Industry’s **First COPPA Compliance Technology** for Mobile & Connected TV Apps](https://www.pixalate.com/blog/coppa-compliance-technology-identifying-child-directed-apps?hsLang=en) ![](https://developer.pixalate.com/images/tabs/android.png) ![](https://developer.pixalate.com/images/tabs/ios.png) ![](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/Publisher%20Trust%20Index%20Methodology/roku-logo.png?height=24&name=roku-logo.png) ![](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/Publisher%20Trust%20Index%20Methodology/Fire%20TV.png?height=24&name=Fire%20TV.png) [Search Apps](https://ratings.pixalate.com/search/content) [See Publisher Rankings](https://ratings.pixalate.com/rankings) ### THE PROBLEM Identifying child-directed including mixed audience apps and which ones are transmitting personal user data & pose the highest COPPA violation risk. ### THE SOLUTION AI-based technology automates the child-directed assessment of 5.4M+ Mobile and CTV Apps in Roku, Fire TV, Google Play and Apple App stores.                           #### Search likely child-directed apps & their risk ratings - App Search - [Context Search](https://ratings.pixalate.com/search/content) - #### [COPPA Risk Planner](https://www.pixalate.com/coppa-compliance-tools#coppaRiskPlanner) - #### [COPPA Compliance Report](https://www.pixalate.com/coppa-compliance-tools#coppaComplianceReport) - #### [Build & scale likely child-directed app lists](https://www.pixalate.com/coppa-compliance-tools#childDirectedAppDataFeed) ![Mitigate COPPA Illustration](https://www.pixalate.com/hubfs/Mitigate%20COPPA%20Illustration.svg "Mitigate COPPA Illustration") #### Mitigate COPPA Violation Risks Research COPPA violation risk ratings for 8.5M+ likely child-directed & general audience Apps ![](https://developer.pixalate.com/images/tabs/android.png) ![](https://developer.pixalate.com/images/tabs/ios.png) ![](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/Publisher%20Trust%20Index%20Methodology/roku-logo.png?height=24&name=roku-logo.png) ![](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/Publisher%20Trust%20Index%20Methodology/Fire%20TV.png?height=24&name=Fire%20TV.png) ![](https://www.pixalate.com/hubfs/child-directed.svg) COPPA Audience Child Directed [Search Apps](https://ratings.pixalate.com/search/content) [See Publisher Rankings](https://ratings.pixalate.com/rankings) ![Audit COPPA Illustration](https://www.pixalate.com/hubfs/Audit%20COPPA%20Illustration.svg "Audit COPPA Illustration") #### Audit COPPA Violation Risks Real-time risk monitoring to minimize monetary & brand reputation losses [Search Apps](https://ratings.pixalate.com/search/content) [See Publisher Rankings](https://ratings.pixalate.com/rankings) ![Automate COPPA Illustration](https://www.pixalate.com/hubfs/Automate%20COPPA%20Illustration.svg "Automate COPPA Illustration") #### Automate COPPA Compliance Workflows Build & scale likely child-directed app lists ![](https://developer.pixalate.com/images/tabs/android.png) ![](https://developer.pixalate.com/images/tabs/ios.png) ![](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/Publisher%20Trust%20Index%20Methodology/roku-logo.png?height=24&name=roku-logo.png) ![](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/Publisher%20Trust%20Index%20Methodology/Fire%20TV.png?height=24&name=Fire%20TV.png) ![](https://www.pixalate.com/hubfs/child-directed.svg) COPPA Audience Child Directed [Search Apps](https://ratings.pixalate.com/search/content) [See Publisher Rankings](https://ratings.pixalate.com/rankings) **OUR UNIQUE METHODOLOGY** Pixalate’s methodology developed by an expert team of privacy practitioners & data scientists addresses the unique challenges of implementing the Children’s Online Privacy Protection Act (“COPPA Rule”). [Mobile App Methodology](https://www.pixalate.com/coppa-compliance-tools-methodology?hsLang=en) [CTV App Methodology](https://www.pixalate.com/coppa-ctv-methodology?hsLang=en) # Use Cases ![Real-time risk](https://www.pixalate.com/hubfs/Real-time%20risk.svg "Real-time risk") ## Real-time risk monitoring to minimize monetary & brand reputation losses - Flag child-directed apps in your media buy and publisher network - Analyze COPPA compliance risk associated with your traffic ## Demonstrate COPPA readiness & accountability - Enact COPPA safeguards for child-directed apps - Search 1MM+ privacy policies to find COPPA related terms ![Demonstrate COPPA](https://www.pixalate.com/hubfs/Demonstrate%20COPPA.svg "Demonstrate COPPA") ![Automate](https://www.pixalate.com/hubfs/Automate.svg "Automate") ## Automate publisher vetting to limit your risk exposure - Validate supply-side partners are correctly classifying apps as likely to be child-directed - Verify partners in your network follow the IAB Tech Lab’s OpenRTB guidance regarding COPPA compliance ## Bolster media planning with COPPA compliance tools across 8.5MM+ apps - Enhance your inclusion lists with COPPA risk management tools - Streamline app review with easy keyword search for children targeted content ![Bolster media](https://www.pixalate.com/hubfs/Bolster%20media.svg "Bolster media") # Meet our Trust & Safety Advisory Board ![Shanzay Javaid](https://www.pixalate.com/hubfs/Shanzay_v1.svg "Shanzay Javaid") Shanzay Javaid Trust and Safety Advisory Board Member ![Yusra Kayani](https://www.pixalate.com/hubfs/Yusra_v1.svg "Yusra Kayani") Yusra Kayani Trust and Safety Advisory Board Member ![Crystal Pearson](https://www.pixalate.com/hs-fs/hubfs/methodology-page-assets/crystal-head.png?width=181&height=185&name=crystal-head.png "Crystal Pearson") Crystal Pearson Trust and Safety Advisory Board Member ![tabitha-head](https://www.pixalate.com/hs-fs/hubfs/methodology-page-assets/tabitha-head.png?width=181&height=183&name=tabitha-head.png "tabitha-head") Tabitha Walker Trust and Safety Advisory Board Member # Additional Resources ** #### Report: Apple vs. Google: COPPA Scorecard See the latest COPPA-related trends in the mobile app space. [Getting Started](https://www.pixalate.com/google-apple-coppa-scorecard-q1-2022?hsLang=en) ** #### Methodology   Learn about the methodology of our COPPA Compliance Tool. [Add Users](https://www.pixalate.com/coppa-compliance-tools-methodology?hsLang=en) ** #### Trust & Safety Advisory Board Meet the educators bringing the human touch to our process. [Manage Storage](https://www.pixalate.com/trust-and-safety-advisory-board?hsLang=en) ** #### Press Release Read about the launch of the COPPA Compliance Tool. [Generate Reports](https://www.pixalate.com/blog/coppa-compliance-technology-identifying-child-directed-apps?hsLang=en) ** #### FAQs All of your most common questions in one place. [Change Settings](https://www.pixalate.com/knowledgebase/coppa-compliance-tools-faqs?hsLang=en) ** #### Knowledge Base Learn more about the COPPA Compliance Tool. [Fix Problems](https://www.pixalate.com/knowledgebase?hsLang=en) # The Basics of COPPA #### WHAT IS COPPA The Children's Online Privacy Protection Act ("COPPA") is a U.S. law that protects children’s online privacy.  #### WHO MUST COMPLY WITH COPPA COPPA applies to online service operators whose service, or a portion of the service, is directed to children under the age of 13 or who have actual knowledge that they collect information from children.  #### HOW DOES COPPA APPLY TO ADTECH Any company that handles data, content, or advertising to children is subject to COPPA. These companies are subject to COPPA if they have actual knowledge that they are collecting information from users of another online service that is directed to children. COPPA does not prohibit advertising to children. However, it does prohibit the collection of personal information (including cookies and other persistent identifiers) from children under 13 without verifiable parental consent. Contextual advertising, without collecting information from children under 13, is permissible under COPPA.  # Schedule a Demo ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms?hsLang=en) and [Privacy Policy](https://www.pixalate.com/privacypolicy?hsLang=en) Products [Analytics](https://www.pixalate.com/products/analytics?hsLang=en) [Blocking](https://www.pixalate.com/products/blocking?hsLang=en) [Media Rating Terminal](https://www.pixalate.com/products/mrt?hsLang=en) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex&hsLang=en) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex&hsLang=en) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach&hsLang=en) Resources [Blog](https://blog.pixalate.com/?hsLang=en) [Press](https://www.pixalate.com/press?hsLang=en) [Careers](https://www.pixalate.com/jobs?hsLang=en) [Team](https://info.pixalate.com/pixalate-leadership-team?hsLang=en) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms?hsLang=en) [Privacy Policy](https://www.pixalate.com/privacypolicy?hsLang=en) [GDPR Compliance](https://www.pixalate.com/gdpr?hsLang=en) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/coppa-compliance-tools#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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