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Connected TV IVT Benchmarks Report


Pixalate's Connected TV Invalid Traffic Benchmark Report for Q1 2024 analyzes the invalid traffic (IVT, including ad fraud) rates for open programmatic advertising on CTV devices.

To compile the research, our data science team analyzed 94K+ CTV apps and 3+ billion global open programmatic advertising impressions in Q1 2024 to compile this research. The report benchmarks IVT and ad fraud across CTV devices by global region (Global, North America, EMEA, APAC, LATAM), country, device type, app category, and app-ads.txt files.

Download the report for free today for a complete breakdown of our findings.
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