Use Cases

DSPs & Ad Buyers – Issue Clawbacks

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Demand Refunds

Filter by Advertiser ID and Campaign ID to identify IVT tied to specific campaigns.

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Automate Evidence Generation

Tamper-proof documentation containing Pixalate’s IVT measurement.

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Filter to Exact Fraud Source

Filter by 41 IVT types (including GIVT and SIVT), Seller ID, App ID, or Domain.

SSPs & Ad Sellers – Defend Against Clawbacks

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Counter False IVT Accusations

Filter by Publisher ID, Seller ID, or App/Domain to defend traffic legitimacy.

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Verify Clawback Evidence

Verification link in Clawback Report confirms the authenticity of the data and source.

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Leverage Extended Lookback Period

Data from up to one year prior for longer clawback negotiations.

Automate Compilation of MRC-Accredited IVT Evidence Into Official Documentation

Publisher-level IVT Reason Codes

Specific IVT categories (SIVT, GIVT) mapped to individual apps and domains

Seller Identification

SSP, exchange, and reseller chain documentation

Campaign-level Attribution

Campaign IDs and impression-level data

Fraud Taxonomy Breakdowns

Issue or defend clawbacks against 40+ IVT types, including bot traffic, datacenter IPs, device spoofing, and behavioral anomalies

Temporal Analysis

Define custom timeframes (up to 12 months) to align evidence with specific dispute periods

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Tamper-Resistant Data Points in Clawback Report

Attribute Description
Seller ID Seller ID associated with measured ad traffic, set/passed at an individual client level.
App ID The identifier associated with the application measured.
Publisher ID The publisher ID associated with measured campaign ad traffic. This setting is used for both Domain and App-based Clawback Reports.
Campaign ID The advertising campaign ID associated to measured ad traffic.
Advertiser ID The advertiser ID associated to measured campaign ad traffic.
Domain The core part of a website's URL.
Gross Ad Counts Estimated total ad counts, including SIVT and GIVT.
Fraud Type Filter by SIVT, GIVT, or specific fraud categories (bot traffic, datacenter traffic, click farms, etc.)
SIVT (Sophisticated Invalid Traffic) Coverage for 30 types of SIVT, including app spoofing, device ID stuffing, masked IP, etc.
GIVT (General Invalid Traffic) Coverage for 11 types of GIVT, including datacenter, IAB crawler, TOR, etc.
Lookback Period Up to one year for longer clawback negotiations.
Legal and Compliance Statements Legal and compliance statements included in report documentation.
SHA-256 Hashing Cryptographic function that endows reports with a unique 64-character fingerprint.
Digital Signature Verification Clawback Report was produced within Pixalate’s Analytics platform.
Verification Link A link to verify that the PDF report is authentic and accurate.

 

What Bundle ID Mapping Delivers to Buyers and Sellers

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Increase Reporting Accuracy

Identify app ID inconsistencies, mislabeled impressions, and false positives for spoofing. Aggregate bundle IDs mapped to a single app for better analysis of ad spend on specific publishers.

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