--- title: "Case Study: Pixalate & The Democratic Congressional Campaign Committee (DCCC)" description: How the Democratic Congressional Campaign Committee (DCCC) used Pixalate Analytics to improve campaign transparency and reduce ad spend on invalid traffic. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/dccc-pixalate-case-study-header-2.png --- ![shutterstock_770434492](https://www.pixalate.com/hs-fs/hubfs/shutterstock_770434492.jpg?width=1000&height=383&name=shutterstock_770434492.jpg "shutterstock_770434492") # 2020: Pixalate & The Democratic Congressional Campaign Committee (DCCC) ### *How the DCCC used Pixalate to reduce Ad Fraud * ![dccc-and-pixalate](https://www.pixalate.com/hubfs/Landing_Page_Media/case%20studies/dccc/dccc-and-pixalate.png "dccc-and-pixalate") ## PIXALATE & THE DCCC *"Working with Pixalate this past election cycle provided us with a level of transparency and visibility into our ad buying that we were unable to find elsewhere. Pixalate's accreditations in OTT were particularly critical to us. Given our focus on video advertising, such validation was all the more important for reaching voters during the pandemic. The level of collaboration that Pixalate provided was critical in helping us to eliminate IVT, improve viewability, and maximize our ad spend."* **Priscilla Aybar** Digital Director, IE at DCCC ![priscilla.v1s](https://www.pixalate.com/hubfs/Landing_Page_Media/case%20studies/dccc/priscilla.v1s.png "priscilla.v1s") ## THE PROBLEM The Democratic Congressional Campaign Committee (DCCC) is the official campaign arm of Democrats in the United States House of Representatives. The DCCC is the only political committee in the country whose principal mission is to support Democratic House candidates every step of the way to fortify and expand their Democratic Majority.  As the political ad spend period is short relative to traditional media buys, the DCCC needed a partner that could help them get up to speed quickly, provide transparency for both networks and agency ad buys and to help reduce ad spend on invalid traffic (IVT). ![dccc-pic-1](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/case%20studies/dccc/dccc-pic-1.png?width=2076&name=dccc-pic-1.png "dccc-pic-1") ## THE SOLUTION Pixalate and the DCCC worked together to quickly implement Pixalate Analytics across four agency buys, which encompassed more than 20 different platforms and networks. Pixalate Analytics was easy to use and provided real-time IVT and viewability metrics and unparalleled granularity to understand publisher- and placement-level performance. Pixalate also was able to offer regular support to the DCCC team in training and understanding different metrics. Pixalate Analytics provided the DCCC with access to real-time invalid traffic (ad fraud) reporting and optimization recommendations by platform, publisher and ad placements, giving the DCCC team unparalleled transparency and granularity.   ## THE OUTCOME Using Pixalate Analytics, the DCCC... *Download the case study for the whole story!* ### DOWNLOAD THE CASE STUDY ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms?hsLang=en) and [Privacy Policy](https://www.pixalate.com/privacypolicy?hsLang=en) Products [Analytics](https://www.pixalate.com/products/analytics?hsLang=en) [Blocking](https://www.pixalate.com/products/blocking?hsLang=en) [Media Rating Terminal](https://www.pixalate.com/products/mrt?hsLang=en) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex&hsLang=en) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex&hsLang=en) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach&hsLang=en) Resources [Blog](https://blog.pixalate.com/?hsLang=en) [Press](https://www.pixalate.com/press?hsLang=en) [Careers](https://www.pixalate.com/jobs?hsLang=en) [Team](https://info.pixalate.com/pixalate-leadership-team?hsLang=en) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms?hsLang=en) [Privacy Policy](https://www.pixalate.com/privacypolicy?hsLang=en) [GDPR Compliance](https://www.pixalate.com/gdpr?hsLang=en) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/case-study-dccc-ad-fraud-protection#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms?hsLang=en) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf?hsLang=en). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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