---
title: "Webinar: What's Coming in 2022 with Safety, Privacy, and COPPA Compliance in Advertising"
description: Join 4As, Pixalate, and CARU for a webinar to discuss consumer privacy, COPPA compliance, and brand safety in the programmatic advertising space.
image: https://www.pixalate.com/hubfs/4As%20webinar%20safety%20privacy%20and%20coppa%20compliance%20allison%20lefrak.jpeg
---

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 1 min read

# Webinar: What's Coming in 2022 with Safety, Privacy, and COPPA Compliance in Advertising

[![Piotr Boiwka](https://www.pixalate.com/hubfs/T04HJ6UKU-U020R2VVALF-e2a0de641049-512.jpg)](https://www.pixalate.com/blog/author/piotr-boiwka)

 Written by [Piotr Boiwka](https://www.pixalate.com/blog/author/piotr-boiwka)

 Mar 24, 2022 4:39:00 PM

![4As webinar safety privacy and coppa compliance allison lefrak](https://www.pixalate.com/hs-fs/hubfs/4As%20webinar%20safety%20privacy%20and%20coppa%20compliance%20allison%20lefrak.jpeg?width=600&name=4As%20webinar%20safety%20privacy%20and%20coppa%20compliance%20allison%20lefrak.jpeg)

Join 4As, Pixalate, and CARU for a webinar on Tuesday, March 29, 2022, at 1 pm ET (UTC-5), to discuss consumer privacy, COPPA (Children’s Online Privacy Protection Act) compliance, and brand safety in the programmatic advertising space.

What you'll learn  
-Best practices for data privacy and interest-based advertising   
-Lessons learned from the Federal Trade Commission’s recent COPPA enforcement actions   
-The future of COPPA Safe Harbor Programs  
-Predictions for what’s in store for privacy regulation in 2022, particularly for children’s privacy

Presented by  
-Allison Lefrak, SVP of Public Policy, Ads Privacy and COPPA Compliance at Pixalate  
-Mamie Kresses, VP Children’s Advertising Review Unit (CARU) at BBB National Programs   
-Alison Pepper, EVP of Government Relations at 4A's

[Register today!](https://4as.zoom.us/webinar/register/WN_B9zFpFdiQk6HwT5VC2jxkg?utm_campaign=4As%20Webinar&utm_source=email&utm_content=4As%20Webinar%20-%20email%20to%20ALL)

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# Disclaimer

 Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

 Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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