---
title: "Webinar Recap: Ad Fraud API / Brand Safety API / Data Enrichment API"
description: In April 2023, we hosted a webinar on the Ad Fraud API and Brand Safety/Data Enrichment API, part of Pixalate's Ad Trust & Safety API Product Suite.
image: https://www.pixalate.com/hubfs/SPO%20Webinar.png
---

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 1 min read

# Webinar Recap: Ad Fraud API / Brand Safety API / Data Enrichment API

 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate)

 Apr 20, 2023 12:00:00 PM

In April 2023, we hosted a webinar on the Ad Fraud API and Brand Safety/Data Enrichment API, part of Pixalate's Ad Trust & Safety API Product Suite. The session featured Amit Shetty, Pixalate's Vice President of Product and former member of the IAB Tech Lab, alongside Chris Schwarz, Senior Product Manager of Compliance & Operations.

This webinar included a comprehensive overview and demonstration video of Pixalate's Ad Trust & Safety API product suite, which encompasses both the Real-Time Ad Fraud API and the Brand Safety/Data Enrichment API.

##### **Speakers included:**

- Amit Shetty, Vice President of Product - Ad Fraud Platform
- Chris Schwarz, Senior Product Manager of Compliance & Operations

##### **What was discussed?**

The video recording provides insights into how to safeguard against ad fraud and invalid traffic (IVT), evaluates brand safety and traffic quality risks, utilizes data enrichment insights for targeted decision-making, and assesses trafficking partners through business partner qualification (BPQ) and compliance/privacy risk evaluations. Furthermore, viewers will gain insights into Pixalate's COPPA compliance risk assessments and audience composition intelligence across connected-TV (CTV) app stores and mobile applications (Android/Google Play Store, iOS/Apple App Store).

## **Watch the Entire Webinar Recording: *Fraud Finding - ****Ad Fraud API / Brand Safety API / Data Enrichment API*

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# Disclaimer

 Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

 Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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