Pixalate CEO, Jalal Nasir, talks with John Murphy of OpenX, to discuss the need for industry standards-- stating that trust is a key fundamental to advertising success.
Nasir stated that one of the most surprising finding of Pixalate's Global Seller Trust Index was that "raw numbers do not equal results."
To read more, check out the original article: "Ask An Expert: Pixalate CEO 'Trust is a Critical Component of Success in Advertising'"