Plex and PlutoTV achieved the top spots in Pixalate Publisher Trust Indexes for Roku and Amazon Fire TV, respectively, in EMEA in June 2021.
Plex obtained the No. 1 position in the Roku ranking with a versatile performance in all measured metrics. In addition, it is worth noting that the app scored well in categories such as Invalid Traffic (89), Popularity (99), and Ad Density (95).
Amazon Fire TV rankings has the same leader for the third month in a row: PlutoTV. PlutoTV stays at the top with consistent, high scores in all metrics. In June 2021, the app achieved perfect scores of 99 in the Popularity, Ad Density, and Engagement categories.
Besides the leading two described above, there are many other quality apps for advertisers worth considering. For example, YuppTV was one of only three apps (Plex and America’s Voice News being the others), that secured a spot in both the Roku and Amazon EMEA CTV rankings.
Despite a lower grade in popularity, YuppTV scored well in qualitative metrics, especially in the Invalid Traffic category. It scored a noteworthy 96 in this metric in both Roku and Amazon Fire TV classifications.
Disclaimer
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.