Soo Jin Oh, Gamut’s Vice President of Client Strategy & Solutions, wrote a guest post on Marketing Land titled, "Avoid programmatic fraud with these strategic tips." The article featured data from Pixalate, and we're sharing some of the highlights here.
"Marketers face a dilemma when it comes to programmatic technology: embrace the benefits of scale, efficiency and targeting, and expose yourself to the fraud lurking in the background," wrote Soo Jin Oh, Gamut's VP of Client Strategy & Solutions, on Marketing Land.
"Luckily, fraud can be consciously avoided and isn’t something you simply have to surrender to in a programmatic campaign. It all relies on campaign execution. After all, the campaigns that experience a large percentage of fraud are typically suffering from poor execution strategy.
"Although it may seem as though your anti-fraud choices are limited, marketers, in fact, have many. Savvy marketers use the tools at their disposal to limit their programmatic campaigns’ exposure to fraud. Specifically, they make the following smart strategy decisions that fuel both design and execution in anti-fraud initiatives."
Read the entire article in Marketing Land.
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