--- title: "SSAI Webinar Recap: More Transparency is Needed to Combat Ad Fraud Risks" description: Experts from the IAB Tech Lab, Centro, Telaria, and Pixalate detail the use of Server-Side Ad Insertion (SSAI) in OTT/CTV advertising. Here's a recap. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/ssai-webinar-post-image.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/ssai-webinar-post-image.png) [Webinar](https://www.pixalate.com/blog/topic/webinar) | [CTV](https://www.pixalate.com/blog/topic/ctv) | 2 min read # SSAI Webinar Recap: More Transparency is Needed to Combat Ad Fraud Risks Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Jul 12, 2019 2:25:56 PM Pixalate recently hosted a webinar titled: “The Price of Anarchy in OTT/CTV: How Fraudsters Exploit Security Gaps in SSAI.” This webinar reviewed the use of Server-Side Ad Insertion (SSAI) in OTT/CTV, including latest industry standards, measurement challenges, ad fraud risks, and more, featuring expert insight from: - Amit Shetty, Sr. Director of Video & Audio Products, IAB Tech Lab - Ian Trider, Director of RTB Platform Operations, Centro - Jeremy Smith, VP of Sales Engineering, Telaria - Chris Schwarz, Product Manager, Pixalate (host) You can watch the full webinar recording [here](https://www.youtube.com/watch?v=W0gflVZwDsE). Here are the key takeaways from the event, in the words of our panelists:     ### **What does SSAI mean for the OTT/CTV industry?** - In some cases, SSAI is a technical necessity and help to unlock certain sources of premium inventory - SSAI means the buy-side shifts from directly verifying details about the client device to a system in which the buy-side needs to trust an intermediary service ### **What are the latest industry standards for SSAI?** - For SSAI, pay attention to these specs: VAST 4.x, Open Measurement, SIMID - Refer to Pixalate’s blog for more details about [industry standards for SSAI](https://www.pixalate.com/industry-standards-for-server-side-ad-insertion-ssai) ### **Reporting limitations when SSAI is used** **![ssai-reporting-limitations](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/ssai-reporting-limitations.png?width=600&name=ssai-reporting-limitations.png)** - If pixels are fired from the server-side, it leads to more possibilities for invalid traffic (IVT) - When this happen, it's up to the ad server and DSP to trust that the SSAI server is not fabricating the information and, if not fabricated, that it’s being passed correctly ### **Differences between SSAI proxy operators** - It’s difficult to identify who the SSAI vendor is - Some publishers implement their own SSAI tech, which increases the risk they could generate their own “traffic” - Each SSAI vendor has unique characteristics that can greatly impact the quality of the data ### **SSAI ad fraud concerns** ![ssai-fraud-concerns](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/ssai-fraud-concerns.png?width=600&name=ssai-fraud-concerns.png) - Transparency is key: Everybody has to play fairly and share the right information - Significant risk in cases of resale; you can misrepresent and claim you’re selling inventory for an OTT channel, and combined with the appearance of SSAI, it would be easy to generate a lot of fraud and get away with it - The buy-side cannot directly measure the client device when SSAI is used  ### **Improving quality and transparency** - The industry needs to make a move to a VAST 4-based stack, including open measurement and SIMID - Get involved in working groups - More solutions are needed to provide transparency as SSAI grows ### Watch the full webinar for more insights You can find the full webinar recording [here](https://www.youtube.com/watch?v=W0gflVZwDsE). ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Top 10 trending mobile apps for APAC advertisers in Q1 2019](https://www.pixalate.com/blog/mobile-advertising-trends-top-apps-apac-q1-2019) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: July 8 - 12, 2019 →](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-july-12-2019) ## You May Also Like These Stories on Webinar [![](https://www.pixalate.com/hubfs/SPO%20Webinar.png) ](https://www.pixalate.com/blog/webinar-recap-ad-fraud-api-brand-safety-api-data-enrichment-api-april-2023) [Company News](https://www.pixalate.com/blog/topic/company-news) ### [Webinar Recap: Ad Fraud API / Brand Safety API / Data Enrichment API](https://www.pixalate.com/blog/webinar-recap-ad-fraud-api-brand-safety-api-data-enrichment-api-april-2023) Apr 20, 2023 12:00:00 PM | 1 min read [![](https://www.pixalate.com/hubfs/Amazon%20DSP%20Webinar.png) ](https://www.pixalate.com/blog/webinar-ctv-ad-fraud-prevention-amazon-dsp-pixalate) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Webinar: CTV Ad Fraud Prevention: Learn How Pixalate Helps Amazon DSP Customers Protect Against Fraud](https://www.pixalate.com/blog/webinar-ctv-ad-fraud-prevention-amazon-dsp-pixalate) Apr 22, 2022 11:00:00 AM | 1 min read [![](https://www.pixalate.com/hubfs/4As%20webinar%20safety%20privacy%20and%20coppa%20compliance%20allison%20lefrak.jpeg) ](https://www.pixalate.com/blog/webinar-safety-privacy-coppa-compliance-2022) [Webinar](https://www.pixalate.com/blog/topic/webinar) ### [Webinar: What's Coming in 2022 with Safety, Privacy, and COPPA Compliance in Advertising](https://www.pixalate.com/blog/webinar-safety-privacy-coppa-compliance-2022) Mar 24, 2022 4:39:00 PM | 1 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/ssai-webinar-recap#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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