---
title: Pixalate's Q2 2024 SSP Global Market Share Report for CTV, Mobile Apps, & Web - LATAM
description: Pixalate's Q2 2024 Supply-Side Platform (SSP) Global Market Share Report ranks SSPs by their market share of open programmatic ads sold on Web, CTV, & Mobile apps across Latin America (LATAM).
---

[Pixalate Blog ](https://www.pixalate.com/blog)

# [Pixalate's Q2 2024 SSP Global Market Share Report for CTV, Mobile Apps, & Web - LATAM](https://www.pixalate.com/blog/q2-2024-ssp-global-market-share-report-for-ctv-mobile-apps-web-latam)

 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) | Oct 17, 2024 7:00:00 PM

*According to Pixalate's research, Magnite has the largest web SSP market share in Brazil (28%), Peru (33%), and Argentina (30%); Verve is No. 1 in Mexico for both Apple App Store apps (40%) and Google Play Store apps (27%)*

**LONDON, October 17, 2024 -- **[Pixalate](https://www.pixalate.com/), the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2024 LATAM Supply-Side Platform (SSP) Market Share Reports for [CTV](https://www.pixalate.com/ctv-ssp-market-share-report-latam), [Mobile Apps](https://www.pixalate.com/mobile-ssp-market-share-report-android-latam) and [Web](https://www.pixalate.com/web-ssp-market-share-report-latam).

The reports reveal SSP market share in key countries of Latin America (LATAM), including Mexico, Brazil, Argentina, and more. The report rankings incorporate sellers within the SupplyChain Object (SCO), meaning all sellers involved in the sale of an impression receive market share credit (i.e., in the case of reselling).

In addition to the LATAM reports, Pixalate also released North America, Europe, the Middle East, and Africa (EMEA), and Asia-Pacific (APAC) versions of the reports. 

To compile the research in this series, Pixalate's data science team analyzed over one billion CTV impressions across 100,000+ Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV Store devices, over 3.8 billion mobile impression across over 5.4 million apps across Apple and Google devices, and over 3 billion impressions on desktop and mobile web traffic in Q2 2024 to reveal the regional ranking of SSPs for open programmatic ads sold.

## ** ****CTV SSP Market Share Leaders in Latin America (Q2 2024) **

## ** ****Roku**

## ***Mexico***

- Google AdExchange - 45% 
- Xandr Monetize - 32% 
- BeachFront - 5%

## ***Guatemala***

- OpenX - 32% 
- Google AdExchange - 20% 
- Magnite - 16%

## ***Argentina***

- Xandr Monetize - 33% 
- OpenX - 15% 
- BeachFront - 12%

## ***Peru***

- Magnite - 25% 
- OpenX - 20% 
- Xandr Monetize - 16%

## **Amazon Fire TV**

## ***Mexico***

- Google AdExchange - 77%
- Xandr Monetize - 13% 
- TripleLift Inc. - 5%

## ***Peru***

- Magnite - 21% 
- Xandr Monetize - 20%
- Nexxen - 19%

## ***Argentina***

- Xandr Monetize - 35% 
- Google AdExchange - 26%
- BeachFront - 10%

## **Apple TV**

## ***Mexico***

- Google AdExchange - 63%
- TripleLift Inc. - 13% 
- BeachFront - 7%

## ***Puerto Rico***

- Xandr Monetize - 64%
- PubMatic - 36% 
- Connatix - 3%

## **Samsung Smart TV**

## ***Mexico***

- PubMatic - 44% 
- Xandr Monetize - 22%
- BeachFront - 10%

## ***Guatemala* **

- OpenX - 43%
- Xandr Monetize - 29%
- BeachFront - 25%

## ***Argentina***

- Siprocal - 50%
- Bidswitch - 50%
- Xandr Monetize - 17%

 

## **Mobile App SSP Market Share Leaders in North America (Q2 2024) **

## **Apple App Store**

## ***Brazil***

- Google AdExchange - 45% 
- Index Exchange - 23% 
- Verve - 19%

## ***Mexico***

- Verve - 40% 
- Digital Turbine - 25% 
- Anzu - 9%

## ***Puerto Rico***

- InMobi - 67% 
- Google AdExchange - 10% 
- Display.io - 4%

## **Google Play Store**

## ***Brazil***

- Verve - 23% 
- LoopMe - 20% 
- Applovin - 19%

## ***Mexico***

- Verve - 27% 
- Google AdExchange - 22% 
- Gadsme - 7%

## ***Argentina***

- Verve - 33% 
- Google AdExchange - 24% 
- InMobi - 15%

## ***Peru***

- Verve - 29% 
- InMobi - 22% 
- PubMatic - 14%

## **Desktop & Mobile Web SSP Market Share Leaders in North America (Q2 2024) **

## ***Brazil***

- Magnite - 28% 
- PubMatic - 19%
- Taboola - 15%

## ***Mexico***

- Google AdExchange - 25%
- Seedtag - 14%
- Magnite - 12%

## ***Peru***

- Magnite - 33% 
- Equativ - 24% 
- PubMatic - 21%

## ***Argentina***

- Magnite - 30% 
- Seedtag - 29% 
- Equativ - 18%

## ***Chile***

- Magnite - 48% 
- Equativ - 25% 
- Xandr Monetize - 9%

 

## **Download the SSP Market Share Reports**

## **CTV**

- [Europe, the Middle East, and Africa (EMEA)](https://www.pixalate.com/ctv-ssp-market-share-report-emea)
- [Latin America (LATAM)](https://www.pixalate.com/ctv-ssp-market-share-report-latam)
- [North America](https://www.pixalate.com/ctv-ssp-market-share-report-north-america)

## **Mobile - Apple App Store **

- [Asia-Pacific (APAC)](https://www.pixalate.com/mobile-ssp-market-share-report-ios-apac)
- [Europe, the Middle East, and Africa (EMEA)](https://www.pixalate.com/mobile-ssp-market-share-report-ios-emea)
- [Latin America (LATAM)](https://www.pixalate.com/mobile-ssp-market-share-report-ios-latam)
- [North America](https://www.pixalate.com/mobile-ssp-market-share-report-ios-north-america)

## **Mobile - Google Play Store**

- [Asia-Pacific (APAC)](https://www.pixalate.com/mobile-ssp-market-share-report-android-apac)
- [Europe, the Middle East, and Africa (EMEA)](https://www.pixalate.com/mobile-ssp-market-share-report-android-emea)
- [Latin America (LATAM)](https://www.pixalate.com/mobile-ssp-market-share-report-android-latam)
- [North America](https://www.pixalate.com/mobile-ssp-market-share-report-android-north-america)

## **Desktop and Mobile Web**

- [Asia-Pacific (APAC)](https://www.pixalate.com/web-ssp-market-share-report-apac)
- [Europe, the Middle East, and Africa (EMEA)](https://www.pixalate.com/web-ssp-market-share-report-emea)
- [Latin America (LATAM)](https://www.pixalate.com/web-ssp-market-share-report-latam)
- [North America](https://www.pixalate.com/web-ssp-market-share-report-north-america)

**About Pixalate**

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com

**Disclaimer**

*The content of this press release, and the Supply-Side Platform (SSP) Market Share Reports, reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied.*

[View full post](https://www.pixalate.com/blog/q2-2024-ssp-global-market-share-report-for-ctv-mobile-apps-web-latam)

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