--- title: Pixalate's Q2 2024 Connected TV Invalid Traffic Benchmarks Report description: Pixalate's Q2 2024 Connected TV Invalid Traffic Benchmarks Report analyzes the invalid traffic rates for open programmatic advertising on CTV devices. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/IVT%20Benchmark%20Report%20-%20CTV%20-%20Global-Q2%202024.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/social-suggested-images/f.hubspotusercontent40.nethubfs2364596Blog_MediaBlog%20photospixalate-blog-bg.png) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) | [Benchmarks](https://www.pixalate.com/blog/topic/benchmarks) | [CTV](https://www.pixalate.com/blog/topic/ctv) | [IVT](https://www.pixalate.com/blog/topic/ivt) | 2 min read # Pixalate's Q2 2024 Global Ad Fraud Benchmarks for Connected TV: $1.15 Billion Lost on Ad Fraud & Invalid Traffic (IVT) Across CTV Platforms Including Roku, Amazon Fire TV, Apple TV, Samsung Smart TV Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Sep 5, 2024 8:00:00 AM *Pixalate’s research into Q2 2024 global open programmatic CTV advertising reveals invalid traffic (IVT, including ad fraud) rate of 19.4%; North America had the highest IVT rate at 19.5%; Samsung Smart TV devices had the highest global CTV IVT rates (21%), followed by Apple TV devices at 20%* **LONDON, September 5, 2024 **-- [Pixalate](https://www.pixalate.com/), the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the [Q2 2024 Global Connected TV (CTV) Invalid Traffic Benchmark Report](https://www.pixalate.com/connected-tv-invalid-traffic-benchmarks-report), analyzing the invalid traffic (IVT, including ad fraud) rates for open programmatic advertising on CTV devices including Roku, Apple TV, Samsung Smart TV, Amazon Fire TV, LG, Vizio, Xiaomi, and more. Pixalate’s data science team analyzed 100k CTV apps and over 6 billion global open programmatic advertising impressions in Q2 2024 to compile this research. The report benchmarks IVT and ad fraud across CTV devices by global region (Global, North America, EMEA, APAC, LATAM), country, device type, app category, and app-ads.txt files. ## **Key Findings: **** **** ****IVT Benchmarks in Open Programmatic Advertising on CTV** - In Q2 2024, the **global** CTV IVT rate was **19.4%** - Estimated $1.14 billion in global CTV open programmatic ad spend lost to IVT in Q2 2024, based on Pixalate’s estimate of $5.87 billion in open programmatic CTV ad spend in the same quarter - Open programmatic traffic from **North America** had the highest CTV IVT rate at **19.5%**, according to Pixalate’s data - **APAC’s** CTV app IVT rate for open programmatic traffic decreased from **29%** in Q1 2024 to **18.4%** in Q2 2024. - **India (21.4%), Canada (19.7%) and USA-based (19.4%)** open programmatic traffic on CTV apps had the highest IVT rates worldwide, according to Pixalate’s data - **Vizio** devices had an IVT rate of 40%, followed by **Xiaomi** (29%) and **Samsung Smart TV** (21%) - **Roku** device had the lowest IVT rate among leading CTV devices **(8%)** Download a complimentary copy of Pixalate’s [Q2 2024 Connected TV Invalid Traffic Benchmark Report](https://www.pixalate.com/connected-tv-invalid-traffic-benchmarks-report) today. ## **Download all of Pixalate’s Ad Fraud Benchmarks Reports** - [Global - Desktop and Mobile Web](https://www.pixalate.com/desktop-and-mobile-web-invalid-traffic-benchmarks-report) - [Global - Connected TV (CTV)](https://www.pixalate.com/connected-tv-invalid-traffic-benchmarks-report) - [Global - Mobile Apps](https://www.pixalate.com/mobile-app-invalid-traffic-benchmarks-report) - [North America](https://www.pixalate.com/invalid-traffic-benchmarks-report-north-america) - [EMEA](https://www.pixalate.com/invalid-traffic-benchmarks-report-emea) - [APAC](https://www.pixalate.com/invalid-traffic-benchmarks-report-apac) - [LATAM](https://www.pixalate.com/invalid-traffic-benchmarks-report-latam) **About Pixalate** Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT). [www.pixalate.com](https://www.pixalate.com/)  **Disclaimer** *The content of this press release, and the Q2 2024 Connected TV Invalid Traffic Benchmarks Report (the "****Report****"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied. Pixalate does not independently verify third-party information. Per the *[*Media Rating Council (MRC)*](https://mediaratingcouncil.org/sites/default/files/Standards/081815%20Viewable%20Ad%20Impression%20Guideline_v2.0_Final.pdf)*, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” IVT is also sometimes referred to as “ad fraud.” Per the *[MRC](https://mediaratingcouncil.org/sites/default/files/Standards/IVT%20Addendum%20Update%20062520.pdf)*, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.”* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Reveals Q2 2024 Global Ad Fraud (IVT) Benchmarks for Mobile Apps: $1.28 Billion Spent on Ad Fraud & Invalid Traffic (IVT) Across Mobile Apps in the Google & Apple App Stores; 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Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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