--- title: "Pixalate’s Q1 2024 Delisted Mobile Apps Report - Apple App Store: Over 99K Apps Delisted" description: Pixalate's Q1 2024 Delisted Mobile Apps Report analyzes apps delisted from the Apple App Store during the first quarter of 2024. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/Q1%202024%20Delisted%20Mobile%20Apps%20Report%20-%20Apple%20App%20Store.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) | [Privacy](https://www.pixalate.com/blog/topic/privacy) | [Delisted Apps](https://www.pixalate.com/blog/topic/delisted-apps) | 3 min read # Pixalate’s Q1 2024 Delisted Mobile Apps Report - Apple App Store: Over 99K Apps Delisted Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Jun 13, 2024 8:00:00 AM *Pixalate’s data science team analyzed 3.8 million apps from the Google Play Store including active and delisted apps, from the first quarter of 2021 to the first quarter of 2024* LONDON, June 13, 2024 -- [Pixalate](https://www.pixalate.com/), the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the [Q1 2024 Delisted Mobile Apps Report - Apple App Store](https://www.pixalate.com/delisted-mobile-apps-report-apple-app-store), analyzing Q1 2024 delisted apps. Delisted apps do not reflect the initiator of the delisting action, i.e., Apple or the app developer. Pixalate’s report analyzes apps delisted from the Apple App Store during the first quarter of 2024. The research focuses on profile information and various insights observed in the programmatic advertising bid stream, such as the developer’s country of registry, the level of app abandonment, and delisted apps with advertising (an app-ads.txt file). ## **Key Findings:** - **1.49M **apps were removed from the Apple App Store between** **Q1 2021 to Q1 2024; this number is close to the current number of apps available for download (**1.84M**)  - **99.5k **apps delisted in** Q1 2024** - **46%** of apps delisted in Q1 2024** **were **abandoned** (or **not updated in more than 2 years**) prior to their removal - **8% **(**8k**)** **of apps delisted in Q1 2024 had detectable **ads.txt files**,** **indicating that they are advertising-enabled apps - **80.5k** apps with ads have been delisted since Q1 2022 - **99% of delisted apps** have less than 1k user ratings; 50 recently published apps (less than 6 months old) gained more than 1k user ratings before being removed from the Apple App Store  - Apple apps registered in **APAC, EMEA and North America **share a **similar rate **of app delisting** (4%)**. ## **Top 10 Apps Delisted From Apple App Store in Q1 2024:** Here are the **top 10 delisted mobile apps** in the Apple App Store by number of user ratings:   1. [GameChanger Classic](https://ratings.pixalate.com/insight/apps/318906314/GLOBAL/ios/GLOBAL) – 765K  2. [Zulily](https://ratings.pixalate.com/insight/apps/454607051/GLOBAL/ios/GLOBAL) –  727K 3. [我功夫特牛](https://ratings.pixalate.com/insight/apps/1477022124/GLOBAL/ios/GLOBAL) – 302K 4. [Kim Kardashian: Hollywood](https://ratings.pixalate.com/insight/apps/895570899/GLOBAL/ios/GLOBAL) – 216K 5. [Mobile Legends: Bang Bang VNG](https://ratings.pixalate.com/insight/apps/1428475506/GLOBAL/ios/GLOBAL) – 166K 6. [FOX NOW: Watch TV & Sports](https://ratings.pixalate.com/insight/apps/571096102/GLOBAL/ios/GLOBAL) – 153K 7. [Words With Friends – Word Game](https://ratings.pixalate.com/insight/apps/804379658/GLOBAL/ios/GLOBAL) – 151K 8. [ONE PIECE サウザンドストーム](https://ratings.pixalate.com/insight/apps/1082959065/GLOBAL/ios/GLOBAL) – 140K 9. [Tavla Plus!](https://ratings.pixalate.com/insight/apps/647916664/GLOBAL/ios/GLOBAL) – 125K 10. [iScanner - PDF Scanner App](https://ratings.pixalate.com/insight/apps/1035331258/GLOBAL/ios/GLOBAL) – 115K While some apps are delisted for benign reasons, others are removed as a result of more nefarious behaviors, including ad fraud, and non-compliance with privacy regulations or app store policies. Because apps can be delisted for a variety of reasons, Pixalate is neither asserting nor assigning a reason for any delisting action. Additionally, the initiator of the delisting is not generally publicly-available information, so it is often not possible to know whether the removal was triggered by the app store or the developer. Apps that violate app store policies, including those without a detected privacy policy, may be delisted from the app stores. However, they can remain on a user’s mobile device, posing potential privacy and security risks. Advertisers who serve ads on such apps may expose themselves to compliance risks even after delisting them.  The delisting of apps is a common practice among app stores to remove low-quality, non-compliant or malicious apps. Apple regularly removes such apps from its app stores. ## **Download the full report** Download and explore a complimentary copy of the Q1 2024 Delisted Mobile Apps Report - Apple App Store, which includes a list of the top 100 delisted apps by store with programmatic advertising (based on the presence of an app-ads.txt file). [![Download Now](https://no-cache.hubspot.com/cta/default/2364596/daa5f14a-2b30-4a1e-baff-6c9d4af99f6f.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/daa5f14a-2b30-4a1e-baff-6c9d4af99f6f) You can also check out the Google Play Store version [here](https://www.pixalate.com/delisted-mobile-apps-report-google-play-store). **About Pixalate** Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). [pixalate.com](https://www.pixalate.com/) **Disclaimer** *The content of this press release, and the Delisted Mobile Apps Report (the Report), reflect Pixalate's opinions with respect to factors that Pixalate believes may  be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate's COPPA Manual Reviews: ‘Raccoon Adventure Simulator 3D'](https://www.pixalate.com/blog/app-review-series-raccoon-adventure-simulator-3d) [** ](https://www.pixalate.com/blog) Next Story [Safe Exchange and Pixalate Come Together to Ensure Programmatic Ad Decisioning Better Serves Global Audiences →](https://www.pixalate.com/blog/safe-exchange-partners-with-pixalate-june-2024) ## You May Also Like These Stories on Mobile Apps [![](https://www.pixalate.com/hubfs/Abandoned%20Mobile%20Apps%20Report%20-%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) ### [Pixalate Releases May 2026 Global Abandoned Mobile Apps Report: “Draw In™” at the top on Apple App Store, “GUNSHIP BATTLE: Helicopter 3D” tops Google Play Store](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) Jun 24, 2026 9:00:02 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.png) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (32%); ‘High Risk IP’ Most Common on Apple App Store (48%)](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) Jun 9, 2026 9:00:00 AM | 2 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20TOP%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.jpg) ](https://www.pixalate.com/blog/pixalates-april-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases April 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (28%); ‘High Risk IP’ Most Common on Apple App Store (23%)](https://www.pixalate.com/blog/pixalates-april-2026-most-common-mobile-app-ad-fraud-types) May 18, 2026 9:00:00 AM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/q1-2024-delisted-mobile-apps-report-apple-app-store#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Contact Us12 Loading... ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Download GSTI Loading... Schedule your demo today Please complete all fields Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). * * * * *