--- title: "Pixalate’s vMVPD Q1 2023 Traffic Analysis Report: 79% of Global Ad Spend on Amazon Fire TV devices goes to Top 25 vMVPD CTV Apps" description: "Pixalate Releases the vMVPD Q1 2023 Traffic Analysis Report - Fire TV: Assessing vMVPD Apps across the Amazon Fire TV store." image: https://www.pixalate.com/hubfs/Q1%202023%20vMVPD%20Report%20-%20Fire%20TV%20Cover.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) | [CTV](https://www.pixalate.com/blog/topic/ctv) | [Research Reports](https://www.pixalate.com/blog/topic/research-reports) | 1 min read # Pixalate’s vMVPD Q1 2023 Traffic Analysis Report: 79% of Global Ad Spend on Amazon Fire TV devices goes to Top 25 vMVPD CTV Apps Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Jun 15, 2023 4:00:00 AM *Pixalate finds IVT rates continue to be lower in Q1 2023 on virtual Multichannel Video Programming Distributor (vMVPD) apps at 7.1% compared to non-vMVPD apps at 18.6%* **LONDON, June**** ****15, 2023 – **[Pixalate](https://www.pixalate.com/), the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the [Amazon Fire TV vMVPD Traffic Analysis Report for Q1 2023](https://www.pixalate.com/q1-2023-vmvpd-report-fire-tv). The report digs deep into vMVPD apps - such as Sling TV and XUMO - to surface programmatic advertising-related insights on Amazon Fire TV devices. **Key Takeaways:** - vMVPD apps drove 85% of ad impressions on Fire TV during Q1 2023. - In the same period, 79% of Fire TV global ad spend was on vMVPD apps  - IVT rates were measured to be 2.6x higher on non-vMVPD apps, at 18.6% vs 7.1% for vMVPD apps **Top vMPVD apps on Amazon Fire TV:** 1. Pluto TV 2. Tubi  3. Philo 4. Sling TV 5. Plex Download Pixalate’s vMVPD traffic analysis and the list of the most popular vMVPD apps on Amazon Fire TV devices. [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/76b9999e-d84a-41a5-b49c-f783fff333a4.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/76b9999e-d84a-41a5-b49c-f783fff333a4) If you are interested in more insights like these from Pixalate, across desktop, mobile and CTV devices, please reach out to us using this[contact form](https://www.pixalate.com/scheduledemo). ***Disclaimer*** *The content of this press release, and the vMVPD Traffic Overview Report **(the “****Report****”),** reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. **Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Report are intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings and apparent trends pertaining to CTV apps from the Roku and Amazon Fire TV app stores. Pixalate's datasets — which are used exclusively to derive these insights — consist predominantly of buy-side open auction programmatic traffic sources.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Mobile App Manual Review under COPPA Rule: ‘Park of Monster'](https://www.pixalate.com/blog/app-review-series-park-of-monster) [** ](https://www.pixalate.com/blog) Next Story [Pixalate’s vMVPD Q1 2023 Traffic Analysis Report: 75% of Ad Spend on Roku devices goes to Top 25 vMVPD CTV Apps →](https://www.pixalate.com/blog/q1-2023-vmvpd-report-roku) ## You May Also Like These Stories on Ad Fraud [![](https://www.pixalate.com/hubfs/vMVPD%20Apps%20Traffic%20Analysis%20Report%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Global Top 20 Most Popular CTV Virtual Multichannel Video Programming Distribution (vMVPD) Apps Reports for Q1 2026: ‘Hulu’ No. 1 on Apple TV, ‘Tubi’ Leads on Roku, ‘Pluto TV’ leads on Amazon Fire TV](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) Jun 10, 2026 9:00:00 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.png) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (32%); 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