Pixalate has released the Pixalate Quarterly Ad Fraud Benchmarks Report for Q1 2017. The report updates the digital advertising industry on the state of ad fraud in the programmatic marketplace.
Inside the report you'll find:
Billions of dollars are lost to digital ad fraud each year. Trust and transparency are the most pressing issues in the programmatic ecosystem today, and ad fraud is at the center of the discussion.
We believe creating a more transparent marketplace is a pivotal first step in the fight against fraud. To properly tackle the problem, the industry must first fully understand the problem. Our analysis takes a deep dive into granular ad fraud statistics across devices, screens, and channels to paint the most accurate picture of the challenges.
The research contained in the report gives buyers and sellers alike an honest, thorough review of the state of the industry. Our data and insights can be used as a valuable resource as the ad world combats together.
Download the report today to learn more!