--- title: "Pixalate Week in Review: November 5 - November 9, 2018" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 5-9 November 2018. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/botnet-1.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/botnet-1.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: November 5 - November 9, 2018 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Nov 9, 2018 6:04:15 PM This week's review of ad fraud and quality in the digital advertising space. ### **1. Education, News, TV apps leap to top in September 2018** ![Display-iOS-mobile-US-share-of-voice-(September-2018-data)](https://www.pixalate.com/hs-fs/hubfs/Display-iOS-mobile-US-share-of-voice-(September-2018-data).png?width=600&name=Display-iOS-mobile-US-share-of-voice-(September-2018-data).png) As our [trending iPhone apps](https://www.pixalate.com/mobile-advertising-trends-top-iphone-apps-september-2018) from September 2018 reveals, seasonality is one factor that drives apps up or down in popularity. For example, DraftKings, a fantasy gaming app, was in the top 10 on iPhones in September, coinciding with the new NFL season. TV-based apps accounted for 3 of the top 10 spots for iPhone video ads as consumers geared up for the new fall TV schedule. [Learn more](https://www.pixalate.com/mobile-advertising-trends-top-iphone-apps-september-2018). ### **2. eMarketer releases new digital video and Connected TV 'stat pack'** **![digital-video-play](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/digital-video-play.png?width=600&name=digital-video-play.png)** [eMarketer](https://content-na1.emarketer.com/us-digital-video-and-tv-statpack-2018) this week released an updated digital video and Connected TV '2018 stat pack.' The report notes that by 2022, digital will make up nearly two-thirds of ad spend, while TV will be under 25%. ### **3. Botnets fighting for control of Android devices** ![botnet-1](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/botnet-1.png?width=600&name=botnet-1.png)  "Two botnet gangs are fighting to take control over as many unsecured Android devices as they can to use their resources and mine cryptocurrency behind owners' backs," reported [ZDNet](https://www.zdnet.com/article/two-botnets-are-fighting-over-control-of-thousands-of-unsecured-android-devices/). "Both are in direct competition and are going after the same targets, namely Android devices on which vendors or owners have left the diagnostics port exposed online." ### **4. Connected TV political ad spend soared during the midterm elections** ![tv-ott-connected-tv](https://www.pixalate.com/hs-fs/hubfs/Weekly%20News%20Stock%20Images/tv-ott-connected-tv.jpg?width=600&name=tv-ott-connected-tv.jpg) "This year’s midterm elections marked the beginning of the OTT campaign cycle, as campaigns poured resources into political ads on OTT and connected TV devices for the first time in a major way," reported [MediaPost](https://www.mediapost.com/publications/article/327657/connected-tv-political-ad-spend-soars.html). "Despite the early peak, the data from Telaria suggests that CTV and OTT will be a big part of political ad spending going forward, particularly with consumer adoption continuing to rise at an accelerating pace and better targeting capabilities added regularly. ### **5. Mobile ad fraud to hit $56 billion in APAC in 2022** ![money-black-hole](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/money-black-hole.jpg?width=600&name=money-black-hole.jpg) "Mobile ad fraud in Asia-Pacific is expected to exceed US$18 billion this year and reach a whopping US$56 billion by 2022," reported [Campaign Asia](https://www.campaignasia.com/article/apac-mobile-ad-fraud-to-hit-us56-billion-by-2022/448232), citing new data from Juniper Research. "[A]s fraudsters become more sophisticated in avoiding detection, the problem will only balloon massively in APAC, particularly the techniques of SDK spoofing and install app farms." ### *Sign up for our blog to stay updated with new stats, trends, and analysis of digital ad fraud.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Education, News, and TV apps leap to top on iPhones in September 2018](https://www.pixalate.com/blog/mobile-advertising-trends-top-iphone-apps-september-2018) [** ](https://www.pixalate.com/blog) Next Story [Pixalate becomes first company to receive MRC accreditation for OTT invalid traffic detection and filtration →](https://www.pixalate.com/blog/mrc-accreditation-ott-invalid-traffic-detection-filtration) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-november-9-2018#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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