---
title: "Pixalate Week in Review: May 15-19, 2017"
description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 15-19 May 2017.
---

[Pixalate Blog ](https://www.pixalate.com/blog)

# [Pixalate Week in Review: May 15-19, 2017](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-may-19-2017)

 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) | May 19, 2017 9:10:11 PM

This week's review of ad fraud and quality in the digital advertising space.

<https://blog.pixalate.com/programmatic-google-chrome-ad-fraud-by-browser-mobile-desktop-data>

*Click the [Stat of the Week](https://blog.pixalate.com/programmatic-google-chrome-ad-fraud-by-browser-mobile-desktop-data) for more information.*

### **1. 50-60% of all money lost due to ad fraud is on mobile devices**

****

In a Q&A on [ExchangeWire](https://www.exchangewire.com/blog/2017/05/16/50-60-money-lost-due-ad-fraud-mobile-devices-qa-voluum-pixalate/), Pixalate's CEO, Jalal Nasir, and Voluum's managing director, Gavin Stirrat, answered questions regarding the current state of mobile ad fraud, and where it will go in the future.

### **2. IAB releases ads.txt to combat ad fraud**

The IAB has released ads.txt, a new tool that effectively acts as a whitelist that the IAB says can be used to combat domain spoofing. [The Drum](http://www.thedrum.com/news/2017/05/17/inside-the-iabs-drive-push-criminals-out-the-programmatic-supply-chain) runs through the IAB's plans.

### **3. ANA gives advertisers guidance for better transparency in programmatic**

[MediaPost](https://www.mediapost.com/publications/article/301383/ana-gives-advertisers-guidance-to-combat-lack-of-t.html) reports that the ANA has issued a new study which "offer[s] practical solutions to help advertisers take greater control of their programmatic investments and to investigate the costs and economics of the programmatic ecosystem." It's all part of the industry's larger efforts to improve quality and transparency in the programmatic ecosystem.

### **4. Google is tweaking its ad blacklist policy**

****

In a continued effort to improve programmatic quality, Google is changing its ad removal policies on AdSense and the DoubleClick AdExchange. [Digiday](https://digiday.com/media/google-ad-removal/) spells out the reasons why and explains some of the potential consequences. The big news is that Google's new policy is to remove ads on a page-by-page basis. 

### **5. How 'big data' analytics can help big advertiser problems, like ad fraud**

****

In a guest post on [Entrepreneur](https://www.entrepreneur.com/article/293678), Andrew Medal contends, "the solution to the huge ad fraud problem is predictive analytics big data platforms. This technology allows brands to define the type of consumers being targeted, thus enabling businesses to have the appropriate and most effective reach and impact."

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[View full post](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-may-19-2017)

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