This week's review of ad fraud and quality in the digital advertising space.
Pixalate has released the Q3 2018 rankings for the Global Seller Trust (GSTI), Mobile Seller Trust (MSTI), and Video Seller Trust (VSTI) programmatic Seller Trust Indexes.
Pixalate, the world’s leading cross-platform ad fraud solution — and the only company accredited by the MRC to detect and filter invalid traffic in Connected TV/OTT — recently concluded an expert webinar: “How to Succeed with High Quality OTT in 2019.”
This blog post recaps the key takeaways from the event, from market forces driving OTT adoption to potential roadblocks and what’s being done to overcome those challenges.
"Cracking down on digital ad fraud may seem like a hopeless and expensive game of whack-a-mole, but there are ways marketers and publishers can arm themselves better to fight it," wrote Digiday in an educational piece outlining various types of ad fraud, including GIVT vs. SIVT, domain spoofing, data-center traffic, fake device IDs, and more.
"The security research team at American ISP CenturyLink have discovered that an IoT botnet is proxying traffic for an YouTube video ad fraud scheme," reported ZDNet. "Researchers made this discovery while investigating an IoT botnet known as TheMoon, which they initially began tracking after observing several CenturyLink devices performing credential brute-force attacks against popular websites," the article added.