This week's review of ad fraud and quality in the digital advertising space.
"One group discovered by Facebook’s in-house researchers took such a sophisticated approach to bilking Facebook users that it walked away with $4 million in an elaborate ad fraud scheme that went undetected by its victims," reported CSO Online.
"Wall Street analysts have turned extra bullish on digital media -- especially social and connected TV (CTV) and streaming services -- according to reports from equity research firms assessing the impact of the COVID-19 pandemic," reported MediaPost. "The report characterizes the ad industry’s 'faster-than-expected' bounce-back as one of the COVID-19 'surprises' it has observed to date."
In this piece, Adweek again takes a look at Google's plans to withdraw cookie support from Chrome — saying it's "still ad tech's biggest story." This article reviews what the ad tech world may look like when the change takes place in early 2022— including all of the current and past iterations of proposals from Google and industry stakeholders alike.