Pixalate Week in Review: March 1 - 5, 2021

Written by Pixalate | Mar 5, 2021 9:30:00 PM

This week's review of ad fraud and quality in the digital advertising space.

1: Top 10 Roku apps with app-ads.txt in Q4 2020

This Pixalate blog details the top 10 Roku apps* that have app-ads.txt files, as of the end of Q4 2020 ("Top apps” are based on the number of programmatic ads sold, net of invalid traffic (IVT), as measured by Pixalate. Learn more in Pixalate's Connected TV App-Ads.txt Reports for Roku Apps.

2: Google says 'no' to new tracking

In a blog post, "Google on Wednesday clarified its plans for targeted advertising, promising not to use other ways to 'track' users around the internet after it ends support for cookies in Chrome by early 2022," reported CNBC.

3. What Google's announcement means for ad tech's plans

Adweek reports that Google's announcement is a "body blow to the independent ad-tech sector’s proposed approach to audience targeting which has primarily centered on using hashed email addresses as a substitute for the cookie."

4. TAG introduces anti-fraud, brand safety certifications in China

The "Trustworthy Accountability Group and the China Advertising Association are rolling out anti-fraud certifications as well as brand-safety certifications in China, the organizations said Monday," reported MediaPost. "The groups will begin issuing certifications immediately to companies that meet the organizations' anti-fraud and brand-safety standards."

5. Study shows fraud a bigger problem than marketers realize

"Marketing fraud impacts companies of all sizes to the tune of millions of dollars per year, according to the 2021 Marketing Fraud Benchmarking Survey and Report conducted by Renegade," reported MediaPost. "Two-thirds of respondents said they experienced some type of marketing fraud in the past year, and more than 20% believe that at least one-quarter of the contacts in their marketing and sales database are fake or fraudulent, or are actually bots."

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