This week's review of ad fraud and quality in the digital advertising space.
Pixalate spoke with Alex Ritchie, Product Manager, Privacy and Data at AdColony, about brand safety and combatting ad fraud within programmatic mobile in-app advertising. Ritchie is an industry thought leader at the ad tech intersection of privacy, data, ad fraud, and brand safety.
"Fraudsters never sleep. They’re working around the clock on coming up with new ways to commit fraud," said Ritchie. "It only makes sense that you work closely with partners focused on preventing IVT and only IVT. It’s not enough to be reacting to fraudsters; you need to be ahead of them."
Read the whole AdColony interview here.
Bloomberg reports on the growing problem of ad fraud in Connected TV (CTV) advertising. "As billions of consumers binge-watched TV shows during the pandemic, an insidious form of fraud was playing out right under their noses," wrote Bloomberg exploring the issue.
In this interview, Bloomberg's Thomas Seal explains how ad fraud can work on CTV devices, specifically calling out Server-Side Ad Insertion (SSAI) as a gateway for fraud. Seal notes that there is an opportunity in various parts of the supply chain "to sneak in and send fake data."