Pixalate Week in Review: June 1 - 4, 2021

This week's review of ad fraud and quality in the digital advertising space.

1: Pixalate unveils top 10 CTV & mobile apps for advertising

Pixalate recently revealed the Publisher Trust Index (PTI) to rank CTV and mobile apps based on overall advertising quality. In a series of blog posts, Pixalate reviewed the top 10 apps across the major app stores, including:

• Top 10 Roku CTV apps for programmatic advertising, April 2021 (North America)
• Top 10 Amazon Fire TV apps for programmatic advertising, April 2021 (North America)
• Top 10 Google Play Store apps for programmatic advertising, April 2021 (North America)
• Top 10 Apple App Store apps for programmatic advertising, April 2021 (North America)

Want even more insights? Create a free account and see more scores and rankings:

2: Alibaba-owned browser harvests "private" user data

According to Forbes, the Alibaba-owned app UC Browser is collecting user's data, even in incognito mode. “This kind of tracking is done on purpose without any regard for user privacy,” Gabi Cirlig, security researcher, told Forbes. 

Find more here.

3. Amazon plans to launch its own ad identifier

According to Digiday, Amazon plans to launch its own individual ad identifier. "Amazon confirmed to Digiday that it plans to release an identifier but did not offer a timeline."

4. Android's privacy policies start to follow iOS

Incoming Android 12 updates will result in reduced availability to use mobile user ID for advertisers. "Google announced a policy update that requires Android app developers to shore up their user-tracking policies in a move that mirrors the ongoing war of words between the online advertising giant and iPhone-maker Apple," informs Adweek.

Learn more here.