This week's review of ad fraud and quality in the digital advertising space.
Pixalate recently revealed the Publisher Trust Index (PTI) to rank CTV and mobile apps based on overall advertising quality. This week, Pixalate reviewed the top 10 apps across the most popular CTV and mobile platforms, including Roku, Amazon, Google, and Apple:
Find all rankings here for free.
Jalal Nasir, founder and CEO of Pixalate, revealed the best practices for handling ad fraud and consumer privacy in the challenging environment of programmatic advertising. "There is no one-size-fits-all ad fraud strategy", but Pixalate's CEO presents key steps to tackle these challenges.
The District of Columbia and 36 states sued Google over holding a monopoly on Android app distribution in the US and Canada. "The suit alleges that Google abused its dominance in the mobile ecosystem to favor its own Google Play Store, reducing competition in the process," claims CNN.
Vivaldi, DuckDuckGo, and 12 other companies call lawmakers to ban "surveillance advertising". It means "serving ads to users based on their activity across websites and apps," informs MediaPost.