--- title: "Pixalate Week in Review: June 29 - July 3, 2020" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 29 June - 3 July 2020. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/watching-tv-ctv-ott-apps.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/watching-tv-ctv-ott-apps.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: June 29 - July 3, 2020 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Jul 3, 2020 12:00:00 PM This week's review of ad fraud and quality in the digital advertising space. ### **1: Pixalate launches world's first Connected TV Seller Trust Index (CSTI)** [![Q1 2020 - CTV Index](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Q1%202020%20-%20CTV%20Index.png?width=600&name=Q1%202020%20-%20CTV%20Index.png)](https://blog.pixalate.com/connected-tv-ctv-seller-trust-index-launch-q1-2020) Pixalate this week announced the first-ever Connected TV/OTT Seller Trust Index (CSTI), a breakthrough addition to Pixalate’s suite of [programmatic seller quality rankings](https://www.pixalate.com/sellertrustindex/video/#!Roku). Pixalate’s [new CSTI](https://www.pixalate.com/sellertrustindex/video/#!Roku) ranks the overall quality of programmatic sellers across three major OTT/CTV platforms: Roku, Amazon, and Samsung. Among the top current performers are Telaria, FreeWheel, and Verizon Media. [![See the Indexes](https://no-cache.hubspot.com/cta/default/2364596/575d1209-4efd-44a9-9f61-7da87edf5fb1.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/575d1209-4efd-44a9-9f61-7da87edf5fb1) ### **2. MediaPost: FreeWheel only supplier to earn 'A' grade on all 3 CTV platforms** ### ![gold-podium-winner](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/gold-podium-winner.png?width=600&name=gold-podium-winner.png) "Comcast's FreeWheel is the only supply-side platform (SSP) to score an 'A' grade for its handling of inventory on the Big 3 connected TV (CTV) advertising platforms, according to a unique new analysis released today by programmatic ad fraud and compliance tracker Pixalate," reported [MediaPost](https://www.mediapost.com/publications/article/353092/freewheel-only-supplier-to-earn-an-a-grade-on-al.html). ### 3. All eyes on are on CTV ![watching-tv-ctv-ott-apps](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/watching-tv-ctv-ott-apps.png?width=600&name=watching-tv-ctv-ott-apps.png) "Connected TV was the star of this year’s NewFronts presentations, but that doesn’t mean it’s easy to buy," reported [Adweek](https://www.adweek.com/programmatic/all-eyes-are-on-connected-tv-but-inventory-is-just-not-simple-to-buy/). "But buying CTV inventory through programmatic channels often means marketers don’t know what content their ads are running against, since publishers typically don’t pass programming information through the bid stream, citing privacy reasons and a desire to avoid cherry-picking of content." ### 4. CCPA is now being enforced despite calls for delays ![ccpa-privacy](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/ccpa-privacy.png?width=600&name=ccpa-privacy.png) "California’s privacy law, often called the [broadest law for digital privacy in the ](https://www.washingtonpost.com/technology/2020/02/06/ccpa-faq/?arc404=true&itid=lk_inline_manual_2)United States, can finally be enforced starting [July 1]," reported the [Washington Post](https://www.washingtonpost.com/technology/2020/07/01/ccpa-enforcement-california/). "And despite industry calls for the state to hold off because of the novel coronavirus pandemic, Attorney General Xavier Becerra is forging ahead."  ### **5. Hundreds of brands pulling ads from Facebook — but not all** ### ![facebook-messages](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/facebook-messages.png?width=600&name=facebook-messages.png) "Hundreds of companies have promised to halt advertising on Facebook and its sibling platform Instagram," reported [CNN](https://www.cnn.com/2020/07/01/tech/facebook-top-advertisers/index.html) on the ongoing Facebook ad boycott. "But even as a steady drumbeat of household names like The North Face (VFC), Pfizer (PFE) and Levi Strauss (LEVI) have joined the pressure campaign over the social network's handling of hate speech and misinformation, the vast majority of Facebook (FB)'s biggest advertisers — the ones with presumably the most leverage -- have stayed quiet," the article added. ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate launches world’s first Connected TV (CSTI) rankings to benchmark the quality of programmatic ad sellers across Roku, Amazon, Samsung devices](https://www.pixalate.com/blog/connected-tv-ctv-seller-trust-index-launch-q1-2020) [** ](https://www.pixalate.com/blog) Next Story [CTV 360: Pixalate’s Seller Trust Index And Paving The Way For The Decade Of OTT/CTV Growth →](https://www.pixalate.com/blog/ctv-360-pixalate-ctv-seller-trust-index) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-july-3-2020#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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