Pixalate Week in Review: January 4 - 8, 2021

This week's review of ad fraud and quality in the digital advertising space.

1: How the Democratic Congressional Campaign Committee (DCCC) used Pixalate to reduce ad fraud

For the 2020 election, the Democratic Congressional Campaign Committee (DCCC) utilized Pixalate to improve campaign transparency and reduce ad fraud. The DCCC is the official campaign arm of Democrats in the United States House of Representatives.

2. Over 1 million Android apps request access to precise location

This Pixalate blog examines the number of apps available on the Google Play Store that request precise location access (latitude and longitude GPS). As of the end of Q3 2020, Over 1 million apps on the Google Play Store request precise location, including over 900k apps for kids (aged 12 & under).

3. Do apps for kids have sufficient privacy protection? 

MediaPost recaps Pixalate's Mobile Ad Supply Chain: App Safety & Consumer Data Privacy Report (Q3 2020) and discussions some of the notable data points around apps for kids (aged 12 and under), including that "90% of apps on Google and Apple stores -- 4.6 million of 5.1 million -- are targeted to kids 12 years old and younger."

4. CTV, data privacy 'loom large' in 2021