This week's review of ad fraud and quality in the digital advertising space.
This Pixalate blog details the growth of app-ads.txt adoption among Roku apps in 2020. There was a 9% increase in the number of Roku apps with app-ads.txt in 2020 (Q1 to Q4), and over 3,000 Roku apps now have app-ads.txt. Learn more in Pixalate's Connected TV App-Ads.txt Reports for Roku Apps.
This Pixalate blog details the growth of app-ads.txt adoption among Amazon Fire TV apps in 2020. There was a 10% increase in the number of Fire TV apps with app-ads.txt in 2020 (Q1 to Q4), with the biggest jump in adoption coming between Q2 and Q3. Learn more in Pixalate's Connected TV App-Ads.txt Reports for Amazon Fire TV Apps.
In this Beet.tv interview, Merkle's Andy Fisher, head of Merkury Advanced TV, said: "Marketers also are more concerned about ad fraud as more CTV advertising is bought through programmatic auctions, which aren’t always transparent outside of direct deals or private marketplaces (PMPs)."