This week's review of ad fraud and quality in the digital advertising space.
Pixalate this week released the industry’s first Connected TV App-Ads.txt Reports for Roku Apps and Amazon Fire TV Apps, reviewing app-ads.txt adoption trends in 2020. Among the key findings are that 80% of the top 500 Roku apps* and 62% of the top 500 Fire TV apps* had app-ads.txt by the end of 2020.
MediaPost has more on Pixalate’s 2020 CTV App-Ads.txt Reports. “Between Q1 and Q4 2020, the total number of Roku apps with the app-ads.txt spec rose 9%,” reported MediaPost. The article added: “The total number of Amazon Fire TV apps with app-ads.txt rose by 10% during the year.”
"The biggest advertisers this year plan to spend more on video, favoring the connected TV (CTV) options of established networks over streaming startups," reported Marketing Dive, citing a new Advertiser Perceptions report. "Concerns about advertising fraud, especially in programmatic auctions, are driving the biggest advertisers to favor linear TV and the growing CTV options [of] established networks," Marketing Dive noted.