This week's review of ad fraud and quality in the digital advertising space.
Pixalate's Q3 2020 Mobile Ad Supply Chain App Safety Report reveals a15% rise in the number of apps for kids requesting sensitive user data, which highlights consumer privacy & advertising compliance risk factors.
Pixalate's Mobile Ad Supply Chain: App Safety & Consumer Data Privacy Report (Q3 2020) takes a specific look at apps for kids (aged 12 and under). This blog examines the percentage of apps across the Google and Apple app stores that count kids aged 12 and under as part of their target audience.
In a blog post, Roku this week announced it has added support for the IAB Tech Lab's app-ads.txt initiative. Roku writes that the support "further enables publishers on the Roku platform to safeguard the legitimacy of their ad inventory." Starting April 1, 2021, Roku will require ad-supported apps to "provide the URL path to an app-ads.txt file" (which can't be blank).