This week's review of ad fraud and quality in the digital advertising space.
This Pixalate blog details how the North American programmatic CTV ad market made its way through 2020. According to Pixalate's data, North America's programmatic CTV ad market increased 123% in 2020, when comparing Q120 to Q420. It was also up 98% year-over-year.
Learn more in our blog, or download Pixalate's full 2020 Connected TV Ad Spend Supply Trends Report.
"The rise of over-the-top and connected TV advertising is presenting unique challenges to political marketers, which may worsen as more money pours into the space," wrote Campaigns & Elections in an article detailing what political marketers face in the booming CTV space, including brand safety issues.
"A group of seven companies across television and ad tech—including ad platform Dish Media and credit reporting firm TransUnion—are joining forces to create the TV Data Initiative, which wants to help bring digital-like ways of ad targeting to TV," reported Adweek.