This week's review of ad fraud and quality in the digital advertising space.
Adtelligent this week announced it has begun a business relationship with Pixalate to combat ad fraud (invalid traffic, IVT). "Adtelligent has selected Pixalate to reduce risk and deliver high-quality traffic for ad campaigns across channels," including mobile in-app and Connected TV (CTV), according to the press release.
"Fraudsters infected nearly one million mobile devices with software that mimicked streaming-TV apps and collected revenue from unsuspecting advertisers," reported the Wall Street Journal, noting that the scheme "expos[es] vulnerabilities in a fast-growing corner of the digital ad market."
"While 30% of US smartphone users say they would pay for subscriptions rather than allow their apps track them, a nearly equal 31% say they would allow all apps to track them if it meant avoiding any fees," reported eMarketer.