This week's review of ad fraud and quality in the digital advertising space.
Pixalate's new research into the hundreds of thousands of mobile apps that were delisted in Q4 2019 reveals that 57% of delisted Android apps had at least one "dangerous permission." An additional 18% had access to precise location, and 12% had camera access.
In this podcast, eMarketer takes a look at lessons learned from the last time a recession hit ad spending. "How will digital hold up? Which channels are advertisers pulling back from? Will the US stimulus package help?"
"Streaming TV minutes continued their dramatic growth during the last two weeks of March, according to Nielsen’s latest streaming TV report updating activity during the COVID-19 pandemic," reported MediaPost. "The new report also shows a continuation of streaming’s dramatic increase in share of total TV time, which was at 24% and 23% in those two weeks, respectively, versus 14% in each of last year’s comparable weeks."
"Marketers want a leaner supply chain while maintaining addressability," writes Adweek in a piece examining how the ad tech supply chain is "being compressed and evolving." The article notes that "privacy and the need for performance are driving optimization."
In this podcast, eMarketer "discuss[es] what advertisers are doing with those sports programming dollars, how bad cord-cutting might get, the future of spending on original content, and more."