---
title: "Pixalate Week in Review: April 6 - April 10, 2020"
description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 6-10 April here.
---

[Pixalate Blog ](https://www.pixalate.com/blog)

# [Pixalate Week in Review: April 6 - April 10, 2020](https://www.pixalate.com/blog/programmatic-ad-fraud-news-april-10-2020)

 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) | Apr 10, 2020 8:15:00 PM

This week's review of ad fraud and quality in the digital advertising space.

### **1: Over half (57%) of delisted Android apps had at least one 'dangerous permission'**

Pixalate's[ new research](https://www.pixalate.com/delisted-apps-q4-2019) into the hundreds of thousands of mobile apps that were delisted in Q4 2019 reveals that 57% of delisted Android apps had at least one "dangerous permission." An additional 18% had access to precise location, and 12% had camera access.

### **2. eMarketer: Lessons from the last time a recession hit ad spending**

In this podcast, [eMarketer](https://www.emarketer.com/content/podcast-lessons-from-how-the-last-recession-hit-ad-spending) takes a look at lessons learned from the last time a recession hit ad spending. "How will digital hold up? Which channels are advertisers pulling back from? Will the US stimulus package help?"

### **3. Streaming TV minutes up over last 2 weeks of March**

"Streaming TV minutes continued their dramatic growth during the last two weeks of March, according to Nielsen’s latest streaming TV report updating activity during the COVID-19 pandemic," reported [MediaPost](https://www.mediapost.com/publications/article/349799/nielsen-streaming-minutes-up-again-in-marchs-las.html). "The new report also shows a continuation of streaming’s dramatic increase in share of total TV time, which was at 24% and 23% in those two weeks, respectively, versus 14% in each of last year’s comparable weeks."

### **4. Ad-tech supply chain is compressing and evolving**

### ****

"Marketers want a leaner supply chain while maintaining addressability," writes [Adweek](https://www.adweek.com/programmatic/how-ad-tech-supply-chain-compressing-evolving/) in a piece examining how the ad tech supply chain is "being compressed and evolving." The article notes that "privacy and the need for performance are driving optimization."

### **5. How COVID-19 is affecting TV and streaming**

In this podcast, [eMarketer](https://www.emarketer.com/content/podcast-how-covid-19-is-affecting-tv-and-video-streaming) "discuss[es] what advertisers are doing with those sports programming dollars, how bad cord-cutting might get, the future of spending on original content, and more."

[View full post](https://www.pixalate.com/blog/programmatic-ad-fraud-news-april-10-2020)

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