Pixalate released the Q4 2023 Global Desktop & Mobile Web Invalid Traffic Benchmark Report, the Connected TV (CTV) Invalid Traffic Benchmark Report, and the Mobile App Invalid Traffic Benchmark Report, analyzing the invalid traffic rates for open programmatic advertising across associated devices and platforms.
We released the Q4 2023 Abandoned Mobile Apps Reports, analyzing apps from the Google Play Store and Apple App Store that are considered “abandoned” - meaning the app has not been updated in the last two years. Download the reports below:
The Q4 2023 Delisted CTV Apps Report identifies applications that are no longer available for download from Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores, and analyzes app profile information and various insights observed in the programmatic advertising bid stream.
The Mobile App Economy: Q4 2023 Benchmarks Report for the Apple App Store and Google Play Store is Pixalate’s first installment of a series of benchmark reports on the state of the mobile app and developer economy in leading countries around the world.
The findings from the Q4 2023 Roku and Amazon CTV Device Spoofing Reports expose the frequency with which non-Roku and non-Amazon CTV devices impersonate Roku or Amazon devices, respectively, in the open programmatic advertising ecosystem.
The Q4 2023 Global Click Fraud Benchmarks Reports for desktop web, mobile web, and mobile in-app advertising. The reports examine how many clicks on open programmatic advertisements were invalid or fraudulent - i.e., generated by invalid traffic (IVT).
The March 2024 Mobile Apps IVT Reports for the Apple App Store and Google Play Store. The series reveals which mobile apps appear to be most impacted by invalid traffic (IVT), including ad fraud (you will also get access to reports from previous months).
The March 2024 CTV Apps IVT Reports for Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV. The series reveals which mobile apps appear to be most impacted by invalid traffic (IVT), including ad fraud (you will also get access to reports from previous months).
The February 2024 Global Top Grossing Mobile Apps Report for the Google Play Store and Apple App Store includes estimates on top grossing mobile apps in open programmatic advertising revenue by global region across both stores.
To compile the research for the Q4 2023 vMVPD Traffic Analysis Reports, Pixalate’s data science team reviewed 6+ billion global open programmatic advertising transactions across more than 13,000 CTV Bundle IDs mapped to over 6,000 unique CTV apps.
Pixalate published a list of the top 100 most popular Bundle IDs across the most popular CTV platforms - Roku, Amazon Fire TV, Samsung, and Apple TV - from February 2024, based on global open programmatic advertising data (you will also get access to reports from previous months).
We released the February 2024 CTV App Spoofing Reports for Apple TV, Roku, Samsung TV, Amazon Fire TV, covering App Spoofing numbers in January 2024 on apps found in the stores (you will also get access to reports from previous months).
We released the January 2024 CTV App Spoofing Reports for the Apple App Store and the Google Play Store, covering App Spoofing numbers in January 2024 on apps found in the stores (you will also get access to reports from previous months).
The February 2024 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV, Samsung, and Apple TV app stores offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising. (you will also get access to reports from previous months).
The February 2024 Mobile Publisher Trust Index offers advertisers a comprehensive view of the quality of Mobile apps that support programmatic advertising. The report includes rankings by geographic region, country, app category, and app store (you will also get access to reports from previous months).
Lacuna has renewed its partnership with Pixalate. They utilize Pixalate's IVT detection and prevention solutions, such as high-risk device blocking, along with their own IVT prevention mechanism to filter out fraudulent traffic in real-time. Additionally, Lacuna conducts a secondary review of traffic authenticity through Pixalate Analytics' post-bid service. This partnership aims to enhance Lacuna's ability to combat high-risk fraudulent activities effectively.
See the original press release here.
Stirista, a data-driven marketing solutions company, has announced a successful collaboration with Pixalate. This partnership has allowed Stirista to adopt a proactive approach towards ad transparency and achieve impressive results in fraud prevention for programmatic media buying, including CTV and display ads.
See the original press release here.