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Pixalate's June 2024 Recap

Jun 29, 2024 9:00:00 AM
A review of the reports and releases delivered and published by Pixalate throughout June:

 

Supply Chain Object Verification Report

Q1 2024 SCO_ Supply Chain Object Verification Report - email and blog cover

Pixalate's Q1 2024 SupplyChain Object (SCO) Verification Report contains insights from Pixalate’s OpenRTB SCO verification process, which examines open programmatic advertising Supply Chain Objects (SCO) across Desktop and Mobile Web and also measures its implications for Invalid Traffic (IVT, including ad fraud).

 

Web Traffic    Mobile Apps    CTV Apps


Connected TV (CTV) SSP Market Share Rankings

Pixalate - Q1 2024 CTV SSP North America Market Share email and blog cover

The Q1 2024 CTV Supply-Side Platform (SSP) Market Share Report ranks open programmatic advertising SSPs by their estimated market share in North America for advertising delivered on apps in the Roku, Fire TV, Samsung Smart TV, and Apple TV App Stores as of March 2024.

 

LATAM    North America    EMEA


CTV Bundle ID Mapping Report

Q1 2024 CTV Bundle ID Mapping Report - email and blog cover

The Q1 2024 CTV Bundle ID Mapping Report for Samsung Smart TV provides insights into some common challenges in Connected TV (CTV) advertising - the usage of Bundle IDs to identify apps, the presence of multiple Bundle IDs per app, and the extent to which the variation of Bundle IDs for each app exists.

Samsung Smart TV    Amazon Fire TV

Apple TV    Roku


Global Web Publisher Trust Index

April 2024 Web Publisher Trust Index (PTI) - BLOG COVER

The April 2024 Web Publisher Trust Indexes (PTIs) are a global approach to quality measurement and monthly rankings of the world’s websites, designed to bring unprecedented transparency to the programmatic advertising ecosystem.

North America    LATAM

EMEA    APAC


Delisted Mobile Apps Report

Q1 2024 Delisted Mobile Apps Report - email cover

The Q1 2024 Delisted Mobile Apps Report analyzes apps delisted from during the first quarter of 2024. The research focuses on profile information and various insights observed in the programmatic advertising bid stream, such as the developer’s country of registry, the level of app abandonment, and delisted apps with advertising.

 

Google    Apple


Mobile App IVT Trends IAB App Categories Reports

IAB Categories IVT Trends - Q1 2024 - email and blog cover

The inaugural Mobile App IVT Trends: IAB Categories for Open Programmatic Advertising Report analyzes the invalid traffic (IVT) rates across the top ten IAB categories by region, based on the share of mobile app global open programmatic ad spend across the Google Play Store and Apple App Store.

 

North America    Global    APAC

LATAM    EMEA


CTV Publisher Trust Index

May 2024 CTV Publisher Trust Index (PTI) - email and blog cover

The May 2024 Global CTV Publisher Trust Index for apps across the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising.

 

Samsung Smart TV    Amazon Fire TV

Apple TV    Roku


Mobile Publisher Trust Index

May 2024 Mobile Publisher Trust Index (PTI) - email and blog cover

The May 2024 Global Mobile Publisher Trust Index for apps across the Google Play Store and Apple App Store offers advertisers a comprehensive view of the quality of mobile apps that support programmatic advertising across popular mobile platforms.

 

Google Play Store    Apple App Store


CTV App Spoofing Report

CTV APP SPOOFING REPORTS MAY, 2024

 

The May 2024 Connected TV (CTV) App Spoofing Reports for Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV reveal which CTV apps are most at risk of app spoofing.

 

Samsung Smart TV    Amazon Fire TV

Apple TV    Roku


Mobile App Spoofing Report

MOBILE APP SPOOFING REPORTS MAY, 2024

 

The May 2024 Mobile App Spoofing Reports for the Apple App Store and Google Play Store reveal which mobile apps are most at risk of app spoofing.

 

Google Play Store    Apple App Store


Top 100 CTV Bundle IDs

TOP 100 CTV BUNDLE IDs MAY, 2024

The May 2024 Top 100 CTV Bundle ID rankings are based on global open programmatic advertising data, as measured by Pixalate. The Bundle IDs are ranked after removing invalid traffic (IVT).

 

Samsung Smart TV     Amazon Fire TV

Apple TV     Roku

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