Discover the latest programmatic research in Pixalate's January 2026 recap.
What's included in the January 2026 recap:
Fraudulent CTV Bundle ID risk is not distributed equally. Our latest CTV Bundle ID report reveals that Amazon Fire TV traffic accounts for the majority of the top 50 fraudulent Bundle IDs ranked by ad impression volume. This suggests that ads may be running on high-risk Amazon Fire TV inventory more often than advertisers realize.
AdFraud IOC-DB: Fraudulent CTV Bundle IDs
Our programmatic ad revenue reports reveal the top apps by average monthly programmatic ad revenue, providing a clear map of where advertisers deployed their CTV ad spend in 2025.
CTV app ad revenue rankings: Roku, Samsung Smart TV, Amazon Fire TV, Apple TV
Along the same lines, our mobile ad revenue reports reveal where advertisers deployed their mobile ad spend. Our data shows ad spend is consolidating into categories that deliver scalable, engaged audiences, such as ‘Video Games’ and ‘Audio & Entertainment.’
Mobile ad revenue rankings: Apple App Store, Google Play Store
We identified the top 100 mobile apps that racked up significant impressions in 2025 without maintaining an app-ads.txt file, limiting supply chain transparency and increasing advertisers’ exposure to ad fraud such as spoofing and unauthorized reselling.
The reports reveal a number of habitual offenders, suggesting portfolio-wide risk patterns rather than isolated oversight: Apple App Store, Google Play Store
Last month, Pixalate took up a successful residency at CES Las Vegas 2026 at the ARIA Resort. From January 6 through the 9, our team connected with industry leaders and shared our latest ad fraud prevention and privacy compliance solutions. Thank you to everyone who stopped by to discuss how we can collaboratively create a more transparent ad ecosystem.
Didn’t catch up with Pixalate at CES? You can still meet our team.