Pixalate has released the H1 2019 OTT/CTV Supply Chain Intelligence Report, a comprehensive analysis on the current state of the programmatic OTT/CTV advertising ecosystem.
Key takeaways:
- 66% global growth in in OTT/CTV programmatic ad transaction quarter-over-quarter
- 2x growth in OTT/CTV programmatic ad-supported apps year-over-year
- Roku app store has seen a 53% increase since the start of 2018
Inside the H1 2019 OTT/CTV Supply Chain Intelligence Report:
- Figures on OTT/CTV growth from around the world
- Latest trends on the rise of OTT/CTV apps
- Breakdown of the most popular OTT/CTV devices and OSs
- Top SSPs for OTT/CTV supply