---
title: "Over 22% of programmatic OTT/CTV is invalid: New report"
description: Programmatic OTT/CTV invalid traffic (IVT) rates remain above 20%, keeping advertisers on their toes as they increase spend in this rising medium.
---

[Pixalate Blog ](https://www.pixalate.com/blog)

# [Over 22% of programmatic OTT/CTV is invalid: New report](https://www.pixalate.com/blog/ott-ctv-ivt-rates-h1-2019)

 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) | Sep 24, 2019 6:00:00 PM

Programmatic OTT/CTV[ invalid traffic (IVT) rates](https://info.pixalate.com/ad-fraud-trends-report-update-q2-2019) remain above 20%, keeping advertisers on their toes as they increase spend in this rising medium. In our [Q2 2019 Ad Fraud Report](https://info.pixalate.com/ad-fraud-trends-report-update-q2-2019), we reveal the overall programmatic IVT rates for OTT/CTV advertising. 

### Programmatic OTT/CTV invalid traffic (IVT) rates top 22%

### <https://info.pixalate.com/ad-fraud-trends-report-update-q2-2019>

- Programatic OTT/CTV video has a **22.3% invalid traffic (IVT) rate** 
    - 77.7% "clean" traffic

- This data is for programmatic video advertising in H1 2019

### See more of the latest ad fraud trends in our Q2 2019 ad fraud update

[View full post](https://www.pixalate.com/blog/ott-ctv-ivt-rates-h1-2019)

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