Programmatic OTT/CTV invalid traffic (IVT) rates remain above 20%, keeping advertisers on their toes as they increase spend in this rising medium. In our Q2 2019 Ad Fraud Report, we reveal the overall programmatic IVT rates for OTT/CTV advertising.
Programmatic OTT/CTV invalid traffic (IVT) rates top 22%
- Programatic OTT/CTV video has a 22.3% invalid traffic (IVT) rate
- This data is for programmatic video advertising in H1 2019
See more of the latest ad fraud trends in our Q2 2019 ad fraud update