Pixalate Week in Review: October 21 - 25, 2024

Written by Pixalate | Oct 26, 2024 2:00:00 PM

This week's review of ad fraud and privacy in the digital advertising space.

CTV Device Market Share Reports

Pixalate this week released the Q3 2024 CTV Device Global Market Share Reports. In these reports, Pixalate’s research offers an in-depth analysis of CTV devices across significant global regions, including North America, Latin America (LATAM), and Europe, Middle-East and Africa (EMEA).

The reports analyze global data to break down the top CTV devices in each region by quarterly market share. Market Share of Voice (SOV) is calculated based on the percentage of open programmatic ads sold on specific devices in each region during a given quarter.

You can download the reports below:

CTV Bundle ID Mapping Reports

We also released the Q3 2024 CTV Bundle ID Mapping Reports for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV.

Our data science team analyzed programmatic advertising activity across over 100k Connected TV (CTV) apps and nearly 5.4 billion global open programmatic ad transactions on Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV devices in Q3 2024 to compile this research.

Delisted Mobile Apps Report

The September 2024 Delisted Mobile Apps Report for the Apple App Store and Google Play Store analyzes apps that were found to be delisted in September 2024. The report identifies applications that are no longer available for download from the Apple App Store and Google Play Store, according to Pixalate’s data

Most Common Mobile In-App IVT Types

We released the September 2024 Most Common Mobile Invalid Traffic (IVT) Types Report, examining the most common types of mobile invalid traffic across North America, Europe, Middle-East, and Africa (EMEA), Asia-Pacific (APAC), and Latin America (LATAM) on the Google Play and Apple App Stores.

You can download the reports here:

CTV Publisher Trust Index

The September 2024 Global CTV Publisher Trust Index for apps across the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising.

Mobile Publisher Trust Index

The September 2024 Global Mobile Publisher Trust Index for apps across the Google Play Store and Apple App Store offers advertisers a comprehensive view of the quality of mobile apps that support programmatic advertising across popular mobile platforms.

CTV and Mobile App Manual Reviews

Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:

You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page

Industry News

A lawsuit in New Jersey underscores the growing concern over the misuse of personal data by commercial services that aggregate information from popular mobile applications and websites via the advertising ecosystem.

Examine the full findings in Krebs on Security here.

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