--- title: "Pixalate Week in Review: November 4 - November 8, 2024" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from November 4 - November 8, 2024. image: https://www.pixalate.com/hubfs/weekly-recap-nov-8-2024.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 1 min read # Pixalate Week in Review: November 4 - November 8, 2024 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Nov 9, 2024 9:30:00 AM This week's review of ad fraud and privacy in the digital advertising space. ##  IAB Categories IVT Trends Reports ## [![mobile-app-IVT-trends-IAB-categories](https://www.pixalate.com/hs-fs/hubfs/mobile-app-IVT-trends-IAB-categories.png?width=420&height=236&name=mobile-app-IVT-trends-IAB-categories.png)](https://www.pixalate.com/iab-categories-ivt-trends-global) Pixalate this week released the **Q3 2024 IAB Categories IVT Trends Reports**, which analyze the Invalid Traffic (IVT) rates across the top ten IAB categories by region, based on the share of mobile app global open programmatic ad spend across the Google Play Store and Apple App Store.   Pixalate’s data science team analyzed over 70 billion open programmatic ad transactions across 10 million mobile apps in the Google Play Store and Apple App Store (including apps deemed delisted by Pixalate) in Q3 2024 to compile the research in this series. Pixalate's datasets consist predominantly of buy-side open auction programmatic traffic sources.   You can download the reports below: [![Global](https://no-cache.hubspot.com/cta/default/2364596/6d1f0465-3191-4f71-98ab-6a74c935b303.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/6d1f0465-3191-4f71-98ab-6a74c935b303)    [![North America](https://no-cache.hubspot.com/cta/default/2364596/7b041f35-f946-4f42-b44e-3bb2dac111c2.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/7b041f35-f946-4f42-b44e-3bb2dac111c2)    [![APAC](https://no-cache.hubspot.com/cta/default/2364596/fb50dabc-b6ad-4574-8b9d-2b0bd42af620.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/fb50dabc-b6ad-4574-8b9d-2b0bd42af620) [![LATAM](https://no-cache.hubspot.com/cta/default/2364596/75b2ef5a-fdb2-4a3d-827c-cc04a8b99070.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/75b2ef5a-fdb2-4a3d-827c-cc04a8b99070)    [![EMEA](https://no-cache.hubspot.com/cta/default/2364596/392c95ee-fc91-4343-8dbb-a627de348e1b.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/392c95ee-fc91-4343-8dbb-a627de348e1b) --- ## Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Reports ## [![FAST Apps-1](https://www.pixalate.com/hs-fs/hubfs/FAST%20Apps-1.png?width=420&height=234&name=FAST%20Apps-1.png)](https://www.pixalate.com/ctv-fast-apps-traffic-analysis-report-roku) We also released the Q3 2024 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Reports, which uncover programmatic advertising insights of FAST apps. This includes ad spend trends, Invalid traffic (IVT, including ad fraud), and top-grossing FAST apps. You can download the reports below: [![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/b17cc3b9-f29b-4f9c-bdcf-1e8964efa15b.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/b17cc3b9-f29b-4f9c-bdcf-1e8964efa15b)    [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/4a5f7354-0e37-407c-aea8-6b2fc4301d98.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/4a5f7354-0e37-407c-aea8-6b2fc4301d98) [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/0a9b73bd-1fca-435d-8dc6-0086dd2a984e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/0a9b73bd-1fca-435d-8dc6-0086dd2a984e)    [![Roku](https://no-cache.hubspot.com/cta/default/2364596/a449a911-9433-43ed-b9ab-ad01686772f2.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a449a911-9433-43ed-b9ab-ad01686772f2) --- ## CTV and Mobile App Manual Reviews [![COPPA Manual Reviews_ Escape Room_ Mystery Word](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Reviews_%20Escape%20Room_%20Mystery%20Word.png?width=420&height=236&name=COPPA%20Manual%20Reviews_%20Escape%20Room_%20Mystery%20Word.png)](https://www.pixalate.com/blog/app-review-series-escape-room-mystery-word) Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) regularly publish manual reviews where they assess an app’s child-directedness: You can search Pixalate's full catalogue of reviews in our [CTV and Mobile App Review Page.](https://www.pixalate.com/app-reviews) ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Releases Global Q3 2024 CTV FAST Apps Rankings & Ad Spend Reports for Connected TV (CTV): FAST Apps Global Ad Spend Share of Voice on Amazon Fire TV Declines 25% YoY](https://www.pixalate.com/blog/q3-2024-ctv-fast-apps-report) [** ](https://www.pixalate.com/blog) Next Story [Pixalate's Q3 2024 Connected TV (CTV) Ad Supply Chain Trends Reports: Global CTV Open Programmatic Ad Spend Hits $6 Billion Led by Growth in All 4 Regions Including EMEA, North America, APAC, & LATAM →](https://www.pixalate.com/blog/q3-2024-global-ctv-ad-supply-chain-trends-report) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - 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Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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