Pixalate Week in Review: November 11 - November 15, 2024

Written by Pixalate | Nov 15, 2024 4:31:09 PM

This week's review of ad fraud and privacy in the digital advertising space.

CTV Ad Supply Chain Trends Reports

The Q3 2024 Global Connected TV (CTV) Ad Supply Chain Trends Reports analyze the state of open programmatic CTV advertising across the world and in four global regions including North America, APAC, EMEA, and LATAM.

You can download the reports below:

Abandoned Mobile Apps Reports

This week, Pixalate released the Q3 2024 Abandoned Mobile Apps Reports, analyzing apps from the Google Play Store and Apple App Store that have been “abandoned.”

An app is considered abandoned by Pixalate if it has not been updated in at least two years.

As of Q3 2024, over 1 million apps are found to be abandoned between the Google Play Store (332k) and Apple App Store (682k).

You can download the full reports below:

Publisher Rankings for Mobile Apps, Websites, and CTV

We also released the United States and United Kingdom Publisher Trust Indexes for Websites, Mobile Apps, and Connected TV (CTV) Apps. The Publisher Trust Indexes are a global approach to quality measurement and monthly rankings of the world’s websites and apps, designed to bring unprecedented transparency to the open programmatic advertising ecosystem.

You can download the United States reports here:

And the United Kingdom reports here:

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