--- title: Mobile Surpasses Desktop in Ad Fraud description: Mobile Surpasses Desktop in Ad Fraud image: https://www.pixalate.com/hubfs/Blog_Media/Mobile_Surpasses_11-15-13.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Mobile_Surpasses_11-15-13.png) [Insights](https://www.pixalate.com/blog/topic/insights) | [Mobile](https://www.pixalate.com/blog/topic/mobile) | 1 min read # Mobile Surpasses Desktop in Ad Fraud Written by [Amin Bandeali](https://www.pixalate.com/blog/author/amin) Nov 15, 2013 11:28:23 PM [Tweet](https://twitter.com/share) ## Mobile Edges Past Desktop for Highest Percentage of Ad Fraud Impressions [![Benchmark_Display_Mobile_Video_FIN2-02](https://www.pixalate.com/hs-fs/hubfs/Imported_Blog_Media/Benchmark_Display_Mobile_Video_FIN2-021.png?width=552&height=551&name=Benchmark_Display_Mobile_Video_FIN2-021.png)](https://www.pixalate.com/hubfs/Imported_Blog_Media/Benchmark_Display_Mobile_Video_FIN2-021.png) In Q3, there have been *more ad fraud impressions per visit on mobile devices than on desktops*. In other words, **mobile has a higher rate of fraudulent activity per impression than desktop**. See above for Percentages of Fraudulent Impressions occurring on Desktop, Mobile, and Video (on either device) in Q3. ## DROID OCCUPIES NEARLY 50% OF MOBILE AD FRAUD In Q3 Pixalate's analytics reveal Droid is more exposed to ad fraud than iPhone. Droid’s open source operating system leaves it more exposed to hackers. It seems one price of open source is a mix-bag of participants. See graph below for details. [![Benchmark_IOS_V2.pdf-02](https://www.pixalate.com/hs-fs/hubfs/Imported_Blog_Media/Benchmark_IOS_V2_pdf-02.png?width=553&height=552&name=Benchmark_IOS_V2_pdf-02.png)](https://www.pixalate.com/hubfs/Imported_Blog_Media/Benchmark_IOS_V2_pdf-02.png) Pixalate's blog is designed to provide up-to-date relevant information pertaining to Ad Fraud, Analytics, Optimization, Transparency, and Digital Media for Ad Networks, Publishers, Advertisers, and the general public. Currently, Pixalate is the only company that detects, monitors and suppresses fraud in mobile advertising (in both apps and mobile web). * Data is collected by Pixalate, Inc. and is based on over 10 billion impressions from Q3.   [Follow @PixalateInc on Twitter](http://www.twitter.com/pixalateinc). [Like Pixalate on Facebook](http://www.facebook.com/pixalate). [+1 Pixalate Google Plus Page](https://plus.google.com/105774618176646723400). ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Top 3 Websites Most Ads Viewed](https://www.pixalate.com/blog/top-3-websites-most-ads-viewed) [** ](https://www.pixalate.com/blog) Next Story [Why RTB Matters →](https://www.pixalate.com/blog/why-rtb-matters) ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/mobile-surpasses-desktop-in-ad-fraud#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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