---
title: "Programmatic video ad fraud: Mobile in-app IVT is 3x higher than mobile web"
description: Mobile in-app invalid traffic (IVT) rates for programmatic video advertising are over 30% on smartphones and tablets. Our Q2 2019 Ad Fraud Report has more.
---

[Pixalate Blog ](https://www.pixalate.com/blog)

# [Programmatic video ad fraud: Mobile in-app IVT is 3x higher than mobile web](https://www.pixalate.com/blog/mobile-app-video-ivt-vs-web-q2-2019)

 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) | Sep 26, 2019 6:00:00 PM

Mobile in-app invalid traffic (IVT) rates for programmatic video advertising are over 30% on smartphones and tablets. In our [Q2 2019 Ad Fraud Report](https://info.pixalate.com/ad-fraud-trends-report-update-q2-2019), we reveal the overall programmatic video IVT rates across all devices, including mobile in-app, mobile web, desktop, and OTT/CTV.

### Mobile in-app video video IVT is over 30%

### <https://info.pixalate.com/ad-fraud-trends-report-update-q2-2019>

- Over **36% of in-app programmatic video ads** served to smartphones are invalid (global, Q2 2019)
- Nearly **one-third (31%)** of programmatic video ads on tablets are invalid
- Mobile in-app ad fraud (IVT) rates are **3x higher than mobile web** IVT rates

### See more of the latest ad fraud trends in our Q2 2019 ad fraud update

[View full post](https://www.pixalate.com/blog/mobile-app-video-ivt-vs-web-q2-2019)

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