What are the latest mobile app fraud trends and invalid traffic (IVT) rates in programmatic advertising across different app categories? Pixalate analyzed the most recent mobile in-app ad fraud data to update you on the current state of app fraud and invalid traffic.
Download our most recent report for a comprehensive rundown of the latest trends in Mobile App Fraud, which is a nuanced topic.
Our mobile app fraud insight drills into the specific app categories with high IVT rates. On iOS phones (display advertising), we measured that Social Networking apps have the highest IVT rates.
Similar to iOS devices, Social apps also have the highest app fraud rates on Android phones for display advertising. And as our mobile ad fraud trends shows, Android devices typically have higher overall IVT rates.
Download our most recent report for the latest trends in Mobile App Fraud:
Still looking or more information about ad fraud?
For a high-level view of IVT in digital advertising, view our overall ad fraud trends.
For a high-level view of IVT in mobile advertising, view our mobile ad fraud trends.