This week's review of ad fraud and privacy in the digital advertising space:
Pixalate this week released the Q1 2024 Global Invalid Traffic Benchmark Reports, analyzing the invalid traffic (IVT, including ad fraud) rates for open programmatic advertising on CTV devices, Mobile Apps, across Desktop & Mobile Web, and for the first time ever, across the North America, LATAM, EMEA, and APAC regions.
You can download the reports here:
We released the Q1 2024 Global Mobile Device Market Share Report. In addition to the Global report, we also released North America, EMEA, LATAM, and for the first time ever, the Asia-Pacific (APAC) and China versions of the report.
We also released the Q1 2024 Global Seller Trust Indexes, the global seller quality ratings and rankings for programmatic advertising sold on apps available for download across desktop and mobile web, CTV, and mobile in-app. You can download the reports below:
The Q1 2024 Global Mobile App Ad Spend Benchmarks Report for open programmatic advertising provides a detailed analysis of estimated global open programmatic ad spend on mobile apps from the Google Play Store and Apple App Store, including breakdowns by IAB categories and subcategories.
The April 2024 Mobile Apps IVT Report for the Apple App Store and Google Play Store reveals which mobile apps appear to be most impacted by invalid traffic (IVT), including ad fraud.
