--- title: "Pixalate Week in Review: March 17 - March 21, 2025" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from March 17 - 21, 2025. image: https://www.pixalate.com/hubfs/Weekly%20and%20monthly%20recap%20covers%20(6).png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 4 min read # Pixalate Week in Review: March 17 - March 21, 2025 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Mar 21, 2025 12:50:34 PM This week's review of ad fraud and privacy in the digital advertising space. ## GDPR Evasion in the Mobile App Ecosystem [![GDPR Evasion in the Mobile App Ecosystem Report landing page cover](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/2025%20Covers%20and%20Images/GDPR%20Evasion%20in%20the%20Mobile%20App%20Ecosystem%20Report%20landing%20page%20cover.png?width=420&height=236&name=GDPR%20Evasion%20in%20the%20Mobile%20App%20Ecosystem%20Report%20landing%20page%20cover.png)](https://www.pixalate.com/gdpr-evasion-in-the-mobile-app-ecosystem) **Over 32 million EU and UK users' personal data may have been unlawfully processed.** Pixalate’s Q4 2024 report investigates potential GDPR violations in the mobile app ecosystem, highlighting how European users' data privacy rights may be compromised by apps on Google Play and the Apple App Store that lack identifiable privacy policies.   **Key Findings:** - Over **32 million EU and UK users**' personal data may have been unlawfully processed by apps lacking privacy policies. - **14,900+ ad-enabled mobile apps** without privacy policies were found on the Apple App Store and Google Play. - 92% of these apps list **Google Ad Exchange** as an ad partner in their apps-ads.txt files.   **Download the report here:**   [![GDPR Evasion in the Mobile App Ecosystem](https://no-cache.hubspot.com/cta/default/2364596/806992f1-0943-41d1-b4ff-b9ff425ff5c6.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/806992f1-0943-41d1-b4ff-b9ff425ff5c6)   --- ## IVT & Ad Fraud Benchmarks - Q4 2024 [![IVT Benchmarks - Q4 2024 email cover](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/2025%20Covers%20and%20Images/IVT%20Benchmarks%20-%20Q4%202024%20email%20cover.png?width=420&height=236&name=IVT%20Benchmarks%20-%20Q4%202024%20email%20cover.png)](https://www.pixalate.com/invalid-traffic-benchmarks-report-united-states) **21% of desktop and mobile web traffic in the United States was invalid in Q4 2024. **The *IVT & Ad Fraud Benchmarks Reports *analyze invalid traffic and ad fraud across 16 countries in Q4 2024, using data from over 100 billion global programmatic ad impressions. The insights are derived exclusively from Pixalate's datasets, which are primarily composed of buy-side open auction programmatic traffic sources.   **Download the latest reports here:**   **[![IVT & Ad Fraud Benchmarks](https://no-cache.hubspot.com/cta/default/2364596/a7a71564-5b58-469e-8d71-f46708bcc4f7.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a7a71564-5b58-469e-8d71-f46708bcc4f7)**   --- ## SSP Supply Path Optimization Rankings - Q4 2024 [![Q4 2024 SSP SPO Ranking Report](https://www.pixalate.com/hs-fs/hubfs/Q4%202024%20SSP%20SPO%20Ranking%20Report.png?width=420&height=236&name=Q4%202024%20SSP%20SPO%20Ranking%20Report.png)](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-usa) **Google AdExchange, Verve, and Magnite lead the way in the United States.** These reports rank SSPs based on supply path optimization, highlighting those with the highest ad volume from direct publisher relationships across desktop, mobile web, mobile apps, and connected TV (CTV) apps.   The SPO scores in this report, along with the metrics used to calculate them, are derived from Pixalate’s proprietary technology and methodology, applied to billions of impressions across our customer base.   **Download the latest reports here:**   **[![SSP SPO Rankings](https://no-cache.hubspot.com/cta/default/2364596/c6c151d9-61b8-499a-889d-309fc00aaf63.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/c6c151d9-61b8-499a-889d-309fc00aaf63)**   --- ## Top 100 CTV Bundle IDs - February 2025 [![PIXALATE’S TOP 100 CTV BUNDLE IDs FEBRUARY, 2025](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/Blog%20covers/PIXALATE%E2%80%99S%20TOP%20100%20CTV%20BUNDLE%20IDs%20FEBRUARY%2c%202025.png?width=420&height=236&name=PIXALATE%E2%80%99S%20TOP%20100%20CTV%20BUNDLE%20IDs%20FEBRUARY%2c%202025.png)](https://www.pixalate.com/top-ctv-bundle-ids-roku) **Check out the most popular Bundle IDs for programmatic advertising in CTV.** Our team analyzed 1.4B+ impressions across 6k+ Roku, Samsung, Fire TV, and Apple TV apps. Bundle IDs were ranked after filtering out invalid traffic (IVT).    The reports also include the top 10 most popular Bundle IDs for each CTV platform for key regions including North America, Europe, Middle East, and Africa (EMEA), and Latin America (LATAM).   **Download the CTV Bundle ID rankings here:**   **[![Roku](https://no-cache.hubspot.com/cta/default/2364596/483fc0b4-5cd1-45d2-84d3-72c3c931a514.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/483fc0b4-5cd1-45d2-84d3-72c3c931a514)    [![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/78a1dcaf-8587-4d80-9514-67a6202907f4.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/78a1dcaf-8587-4d80-9514-67a6202907f4)    [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/a18ce11d-623c-45ef-b12c-0ad4ba6ae2ec.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a18ce11d-623c-45ef-b12c-0ad4ba6ae2ec)    [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/dd406a9d-5ccc-4014-a8dc-403da1fafe45.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/dd406a9d-5ccc-4014-a8dc-403da1fafe45)**   --- ## Publisher Trust Indexes - February 2025 [![Publisher Trust Index - All - February 2025](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/2025%20Covers%20and%20Images/Publisher%20Trust%20Index%20-%20All%20-%20February%202025.png?width=420&height=236&name=Publisher%20Trust%20Index%20-%20All%20-%20February%202025.png)](https://www.pixalate.com/usa-publisher-trust-index-web-mobile-ctv) **The February 2025 Publisher Trust Indexes have arrived.** These reports identify the top-ranked web, mobile, and CTV apps for programmatic advertising quality. They're based on 38B+ global open programmatic impressions across 14M+ domains and apps in February 2025.   In addition, we evaluated apps in the '**Video Gaming**' and '**Sports**' IAB categories. This analysis comprised 16B+ impressions across 600k+ gaming apps and 850M+ impressions across 100k+ sports apps.   **Download the February 2025 reports here:**   **[![Publisher Trust Indexes - Web, Mobile, CTV](https://no-cache.hubspot.com/cta/default/2364596/8d3de769-98aa-4b1c-b735-03b1c85284e4.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/8d3de769-98aa-4b1c-b735-03b1c85284e4)    [!['Video Gaming' Apps](https://no-cache.hubspot.com/cta/default/2364596/942187f7-43fb-45fc-ba39-42e57108e5cc.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/942187f7-43fb-45fc-ba39-42e57108e5cc)    [!['Sports' Apps](https://no-cache.hubspot.com/cta/default/2364596/0821d401-96b5-4835-bf38-b060b8ea30fe.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/0821d401-96b5-4835-bf38-b060b8ea30fe)**   --- ## Top Grossing Mobile & CTV Apps - February 2025 [![Top Grossing Mobile Apps - 2025 February - United States (1)](https://www.pixalate.com/hs-fs/hubfs/Top%20Grossing%20Mobile%20Apps%20-%202025%20February%20-%20United%20States%20(1).png?width=420&height=236&name=Top%20Grossing%20Mobile%20Apps%20-%202025%20February%20-%20United%20States%20(1).png)](https://www.pixalate.com/top-grossing-mobile-apps-usa)Which mobile and CTV apps generated the most programmatic ad revenue in February 2025? We recently announced the top grossing mobile and CTV apps reports. These rankings are based on an analysis of 31B global open programmatic impressions across 6M mobile apps and 2B global ad impressions across 6k CTV apps.   **Download the February 2025 reports here:**   [![Mobile Apps](https://no-cache.hubspot.com/cta/default/2364596/360d9374-b229-4584-88e1-5296c1ef4f48.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/360d9374-b229-4584-88e1-5296c1ef4f48)    [![CTV Apps](https://no-cache.hubspot.com/cta/default/2364596/f007c707-0121-4705-aa8d-78ebbdacfdf3.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/f007c707-0121-4705-aa8d-78ebbdacfdf3)   --- ## Traffic Trends: vMVPD and FAST Apps - Q4 2024 [![Weekly and monthly recap covers (5)](https://www.pixalate.com/hs-fs/hubfs/Weekly%20and%20monthly%20recap%20covers%20(5).png?width=420&height=236&name=Weekly%20and%20monthly%20recap%20covers%20(5).png)](https://www.pixalate.com/vmvpd-traffic-analysis-report-roku)88% of Open Programmatic Ad Spend Goes to vMVPD Apps on Apple TV. We also released reports analyzing ad spend and invalid traffic (IVT) trends across vMVPD and FAST apps in Q4 2024. These reports summarize insights gathered from 7B+ open programmatic advertising transactions across 6k unique CTV apps.   **Download the February 2025 reports here:**   [![vMVPD Apps](https://no-cache.hubspot.com/cta/default/2364596/a0a7b4d7-c360-4117-a513-4840622251b9.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a0a7b4d7-c360-4117-a513-4840622251b9)    [![FAST Apps](https://no-cache.hubspot.com/cta/default/2364596/2d0193e2-5a75-491d-a3ae-31382e24195a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2d0193e2-5a75-491d-a3ae-31382e24195a)   --- ## Monthly Delisted Mobile Apps - February 2025 [![Delisted Mobile Apps Report-1](https://www.pixalate.com/hs-fs/hubfs/Delisted%20Mobile%20Apps%20Report-1.png?width=420&height=236&name=Delisted%20Mobile%20Apps%20Report-1.png)](https://www.pixalate.com/monthly-delisted-mobile-apps-report-apple-app-store)50k apps were delisted from the Apple App Store, 97k were delisted from Google Play. To track monthly delisting trends in February 2025, our team analyzed 7.5M+ apps across the Apple App Store and Google Play. These reports include delisting trends among apps with detected app-ads.txt files, regional and country-specific insights, and more.   **Download the February 2025 reports here:**   [![Apple App Store](https://no-cache.hubspot.com/cta/default/2364596/6bcbef38-4cb8-48d5-88e5-e6c66a922484.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/6bcbef38-4cb8-48d5-88e5-e6c66a922484)    [![Google Play Store](https://no-cache.hubspot.com/cta/default/2364596/01f632fb-c8ac-4aa4-89b6-1cd0d99227cf.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/01f632fb-c8ac-4aa4-89b6-1cd0d99227cf) ### Search Blog Search ### Follow Pixalate [**](https://www.pixalate.com/hubfs/Pixalate%20Wechat.png?utm_campaign=Company%20News&utm_medium=email&_hsenc=p2ANqtz-_ZtCSHiG6VOXsk-H9wZxOKVhNZxU_38xbLSOf7jCI9cht_GS6NejKw3dZ_BY3kYiwF7Hc9ZWlilTmIVK5YSB9-baUW2w&_hsmi=336270631&utm_content=336270631&utm_source=hs_email) ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Releases Global Q4 2024 Connected TV (CTV) FAST Apps Ad Spend Reports: $960M in Open Programmatic CTV Ad Spend Went To FAST Apps](https://www.pixalate.com/blog/q4-2024-ctv-fast-apps-report) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Releases Q4 2024 EMEA Invalid Traffic (IVT) & Ad Fraud Benchmarks: France Most At Risk to Ad Fraud on CTV (29%); 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