This week's review of ad fraud and privacy in the digital advertising space:
Pixalate this week released the May 2023 CTV App Spoofing report for Amazon Fire TV, as a part of our CTV Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the mobile open programmatic advertising marketplace. Find out more in this blog and get free access to the report below.
We also released the May 2023 CTV App Spoofing report for Roku. You can find out more in this blog and check out the full rankings below.
Pixalate's Trust & Safety Advisory Board published five new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
We followed up on the Q1 2023 Delisted Mobile Apps Report, analyzing apps from the Google Play Store and Apple App Store that are no longer available for download as of Q1 2023. We thought it would be beneficial to highlight some of the most interesting findings from the report in this blog. Access the full report below.
Reminder! Team Pixalate are going to be in attendance at the Cannes Lions Festival of Creativity in Cannes, France, from the 19th to the 23rd of June. You can join us at the Terrace Lounge and discover how Pixalate's innovative solutions can help you combat ad fraud, ensure data privacy compliance, and maximize your advertising ROI. Visit our Cannes Lions 2023 event page to learn more and set up a meeting!