---
title: "Pixalate Week in Review: January 23 - 27, 2023"
description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from January 23 - 27, 2023.
image: https://www.pixalate.com/hubfs/Piotr%20-%20Blog%20Graphics-Jan-27-2023-10-25-14-9023-AM.png
---

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 1 min read

# Pixalate Week in Review: January 23 - 27, 2023

 Written by [Liz Margolis](https://www.pixalate.com/blog/author/liz-margolis)

 Jan 27, 2023 4:00:00 PM

This week's review of ad fraud and privacy in the digital advertising space:

## Pixalate’s December 2022 Children’s Privacy Index for Mobile Advertising

**![Danny - Blog Graphics-2](https://www.pixalate.com/hs-fs/hubfs/Danny%20-%20Blog%20Graphics-2.png?width=781&height=439&name=Danny%20-%20Blog%20Graphics-2.png)  
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Pixalate released the December 2022 Children’s Privacy Index for Mobile Advertising Ranking Programmatic Sell-Side Platforms (SSPs) Based on Percentage of Inventory from Child-Directed Apps. Read the full blog [here](https://www.pixalate.com/blog/december-2022-mobile-ssp-market-share-report).

## Connected TV App Manual Review under COPPA Rule: 'FYI'

![Children’s Online Privacy Compliance Review Series_FYI](https://www.pixalate.com/hs-fs/hubfs/Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_FYI.png?width=781&height=439&name=Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_FYI.png)

Pixalate continued its [Mobile App Manual Reviews According to COPPA](https://www.pixalate.com/blog/coppa-manual-review-series-faq) series, containing the detailed factors the [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) educators used to assess an app’s child-directedness. This week we reviewed 'FYI' from the Roku Channel Store. You can read the full review [here](https://www.pixalate.com/blog/app-review-series-fyi).

## Connected TV App Manual Review under COPPA Rule: ‘Movie Medley’

![Children’s Online Privacy Compliance Review Series_Movie Medley](https://www.pixalate.com/hs-fs/hubfs/Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_Movie%20Medley.png?width=781&height=439&name=Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_Movie%20Medley.png)

This week we also reviewed 'Movie Medley' from the Roku Channel Store. Read the full review [here](https://www.pixalate.com/blog/app-review-series-movie-medley).

## *Industry news:*

## **U.S. Department of Justice Files Suit Against Google, Alleging Ad Tech Monopoly Practices**

**![](https://www.pixalate.com/hubfs/image-png-Jan-27-2023-08-15-15-4672-PM.png)**

[The New York Times](https://www.nytimes.com/2023/01/24/technology/google-ads-lawsuit.html) reported that the U.S. Department of Justice, in conjunction with eight individual states, has filed a lawsuit against Google accusing it of “illegally abusing a monopoly of the technology that powers” the ad tech ecosystem. This is the fifth lawsuit the U.S. government has filed against Google since 2020. Governments around the world have sought to put more controls in place on the tech giant.

 

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[← Pixalate’s December 2022 Children’s Privacy Index for Mobile Advertising Ranks Programmatic Sell-Side Platforms (SSPs) Based on Percentage of Inventory from Child-Directed Apps](https://www.pixalate.com/blog/december-2022-childrens-privacy-index-mobile-advertising)

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# Disclaimer

 Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

 Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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