--- title: Pixalate's January 2025 Recap description: Pixalate reviews this month's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from January 2025. image: https://www.pixalate.com/hubfs/Weekly%20and%20monthly%20recap%20covers%20(1).png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Monthly Recaps](https://www.pixalate.com/blog/topic/monthly-recaps) | 10 min read # Pixalate's January 2025 Recap Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Jan 31, 2025 2:29:42 PM This month's review of ad fraud and privacy in the digital advertising space. ## What's included in the January 2025 recap: Our latest releases: - [Supply-Side Platform (SSP) Market Share Reports - Q4 2024](https://www.pixalate.com/blog/january-2025-recap#ssp-market-share) - [SSP Supply Path Optimization (SPO) Ranking Reports - H2 2024](https://www.pixalate.com/blog/january-2025-recap#ssp-spo-rankings) - [Top 100 Mobile App Bundle IDs](https://www.pixalate.com/blog/january-2025-recap#top-100-mobile-app-bundle-ids) - [Connected TV (CTV) Malformed and Fraudulent Bundle IDs Risk Reports - Q4 2024](https://www.pixalate.com/blog/january-2025-recap#ctv-malformed-fraudulent-bundle-ids) - [Click Fraud Benchmarks Reports - Q4 2024 ](https://www.pixalate.com/blog/january-2025-recap#click-fraud-benchmarks) ## Releases from earlier in the month: - [Connected TV (CTV) Bundle ID Mapping Reports - Q4 2024](https://www.pixalate.com/blog/january-2025-recap#ctv-bundle-ids-mapping) - [Delisted Mobile Apps Reports - December 2024](https://www.pixalate.com/blog/january-2025-recap#delisted-mobile-apps) - [Special New Year’s Resolution Reports: Top ‘Fitness’ Apps For Programmatic Advertising Quality](https://www.pixalate.com/blog/january-2025-recap#fitness-apps) - [Made for Advertising (MFA) Benchmarks Reports - Q3 2024](https://www.pixalate.com/blog/january-2025-recap#mfa-benchmarks-reports) - [Top 100 CTV Bundle IDs - December 2024](https://www.pixalate.com/blog/january-2025-recap#top-ctv-bundle-ids) - [Top Grossing Mobile & CTV Apps - December 2024](https://www.pixalate.com/blog/january-2025-recap#top-grossing-mobile-ctv-apps) - [Publisher Trust Indexes for Web, Mobile, and CTV - December 2024](https://www.pixalate.com/blog/january-2025-recap#PTI-mobile-web-ctv) - [Publisher Trust Indexes for the Top Mobile Gaming Apps - December 2024](https://www.pixalate.com/blog/january-2025-recap#pti-mobile-games) - [CTV and Mobile App Manual Reviews](https://www.pixalate.com/blog/january-2025-recap#ctv-mobile-app-manual-reviews) - [Pixalate at CES 2025 ](https://www.pixalate.com/blog/january-2025-recap#pixalate-at-ces) --- ## Supply-Side Platform (SSP) Market Share Reports - Q4 2024 [![Q4 2024 SSP Market Share Report - United States (1)](https://www.pixalate.com/hs-fs/hubfs/Q4%202024%20SSP%20Market%20Share%20Report%20-%20United%20States%20(1).png?width=420&height=236&name=Q4%202024%20SSP%20Market%20Share%20Report%20-%20United%20States%20(1).png)](https://www.pixalate.com/ssp-market-share-report-united-states)**The Q4 2024 SSP market share rankings have arrived.** These reports rank programmatic advertising SSPs by their estimated market share for ads delivered across web, mobile app, and connected TV (CTV) inventory.   This quarter, our team analyzed data gathered from billions of programmatic transactions to provide an overview of the digital advertising environment across 15 global markets. **Download the Q4 2024 rankings here: **   | **North America:** | **LATAM:** | **APAC:** | **EMEA:** | | --- | --- | --- | --- | | - [United States](https://www.pixalate.com/ssp-market-share-report-united-states) - [Canada](https://www.pixalate.com/ssp-market-share-report-canada) | - [Brazil](https://www.pixalate.com/ssp-market-share-report-brazil) - [Mexico](https://www.pixalate.com/ssp-market-share-report-mexico) | - [India](https://www.pixalate.com/ssp-market-share-report-india) - [China](https://www.pixalate.com/ssp-market-share-report-china) - [Singapore](https://www.pixalate.com/ssp-market-share-report-singapore) - [Japan](https://www.pixalate.com/ssp-market-share-report-japan) | - [United Kingdom](https://www.pixalate.com/ssp-market-share-report-united-kingdom) - [Netherlands](https://www.pixalate.com/ssp-market-share-report-netherlands) - **NEW** - [Israel](https://www.pixalate.com/ssp-market-share-report-israel) - **NEW** - [France](https://www.pixalate.com/ssp-market-share-report-france) - [Germany](https://www.pixalate.com/ssp-market-share-report-germany) - [Spain](https://www.pixalate.com/ssp-market-share-report-spain) - [Ukraine](https://www.pixalate.com/ssp-market-share-report-ukraine) - **NEW** | --- ## SSP Supply Path Optimization (SPO) Ranking Reports - H2 2024 [![H2 2024 SSP Supply Path Optimization (SPO) Ranking Report email cover](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/Blog%20covers/H2%202024%20SSP%20Supply%20Path%20Optimization%20(SPO)%20Ranking%20Report%20email%20cover.png?width=420&height=236&name=H2%202024%20SSP%20Supply%20Path%20Optimization%20(SPO)%20Ranking%20Report%20email%20cover.png)](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-usa)**The most direct programmatic ad sellers.** The SSP Supply Path Optimization (SPO) Ranking Reports rank web, mobile, and connected TV (CTV) programmatic ad sellers according to their SPO scores across 15 countries.   Pixalate’s SPO Score is a Seller Trust Index metric that uses the SupplyChain Object (SCO) to verify the volume of country-level ad impressions where the SSP is identified as an authorized direct ad seller in publishers’ ads.txt or app-ads.txt files. **Download the H2 2024 rankings here:**   | **North America:** | **LATAM:** | **APAC:** | **EMEA:** | | --- | --- | --- | --- | | - [United States](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-usa) - [Canada](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-canada) | - [Brazil](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-brazil) - [Mexico](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-mexico) | - [India](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-india) - [China](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-china) - [Singapore](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-singapore) - [Japan](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-japan) | - [United Kingdom](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-uk) - [Netherlands](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-netherlands) - [Israel](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-israel) - [France](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-france) - [Germany](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-germany) - [Spain](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-spain) - [Ukraine](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-ukraine) | --- ## Top 100 Mobile App Bundle IDs - December 2024 [![Weekly and monthly recap covers (2)](https://www.pixalate.com/hs-fs/hubfs/Weekly%20and%20monthly%20recap%20covers%20(2).png?width=420&height=236&name=Weekly%20and%20monthly%20recap%20covers%20(2).png)](https://www.pixalate.com/top-apple-app-store-mobile-app-bundle-ids-united-states)**Unveiling the most popular iOS and Android app 'Bundle IDs****.'** This month, we ranked the top mobile app Bundle IDs across the Apple App Store and Google Play Store in December 2024.   In particular, our team identified the most commonly used Bundle IDs for programmatic advertising across numerous countries. **Download the December 2024 rankings here:**   - **Apple App Store:** [United States](https://www.pixalate.com/top-apple-app-store-mobile-app-bundle-ids-united-states), [United Kingdom](https://www.pixalate.com/top-apple-app-store-mobile-app-bundle-ids-united-kingdom), [Canada](https://www.pixalate.com/top-apple-app-store-mobile-app-bundle-ids-canada), [Germany](https://www.pixalate.com/top-apple-app-store-mobile-app-bundle-ids-germany), [Spain](https://www.pixalate.com/top-apple-app-store-mobile-app-bundle-ids-spain), [Singapore](https://www.pixalate.com/top-apple-app-store-mobile-app-bundle-ids-singapore), [Japan](https://www.pixalate.com/top-apple-app-store-mobile-app-bundle-ids-japan), [Brazil](https://www.pixalate.com/top-apple-app-store-mobile-app-bundle-ids-brazil), [Mexico](https://www.pixalate.com/top-apple-app-store-mobile-app-bundle-ids-mexico). - **Google Play Store: **[United States](https://www.pixalate.com/top-google-play-store-mobile-app-bundle-ids-united-states), [United Kingdom](https://www.pixalate.com/top-google-play-store-mobile-app-bundle-ids-united-kingdom), [Canada](https://www.pixalate.com/top-google-play-store-mobile-app-bundle-ids-canada), [Germany](https://www.pixalate.com/top-google-play-store-mobile-app-bundle-ids-germany), [Spain](https://www.pixalate.com/top-google-play-store-mobile-app-bundle-ids-spain), [China](https://www.pixalate.com/top-google-play-store-mobile-app-bundle-ids-china), [Singapore](https://www.pixalate.com/top-google-play-store-mobile-app-bundle-ids-singapore), [Japan](https://www.pixalate.com/top-google-play-store-mobile-app-bundle-ids-japan), [Brazil](https://www.pixalate.com/top-google-play-store-mobile-app-bundle-ids-brazil), [Mexico](https://www.pixalate.com/top-google-play-store-mobile-app-bundle-ids-mexico). --- ## Connected TV (CTV) Malformed and Fraudulent Bundle IDs Risk Reports - Q4 2024  [![Q4 2024 Malformed and Fraudulent CTV Bundle IDs Risk Report - email cover](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/Blog%20covers/Q4%202024%20Malformed%20and%20Fraudulent%20CTV%20Bundle%20IDs%20Risk%20Report%20-%20email%20cover.png?width=420&height=236&name=Q4%202024%20Malformed%20and%20Fraudulent%20CTV%20Bundle%20IDs%20Risk%20Report%20-%20email%20cover.png)](https://www.pixalate.com/connected-tv-ctv-malformed-and-fraudulent-bundle-ids-risk-report-for-roku)**45% of Samsung Smart TV Bundle IDs were malformed, unidentified, and/or fraudulent.** The Q4 2024 CTV Malformed and Fraudulent Bundle IDs Risk Reports include a detailed analysis of the global state of non-standard and malformed Bundle IDs in the open programmatic advertising supply chain.   Our team analyzed 2B+ transactions across 20k+ CTV Bundle IDs linked to 6k+ unique CTV apps on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV traffic in December 2024. **Read about their findings in our latest reports:**   **[![Roku](https://no-cache.hubspot.com/cta/default/2364596/3d8aaf89-2da7-458a-867d-6408e8228d5a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/3d8aaf89-2da7-458a-867d-6408e8228d5a)    [![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/8f05b41a-3eeb-413e-9cdf-788265b4c19d.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/8f05b41a-3eeb-413e-9cdf-788265b4c19d)    [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/d35c8a56-1bbf-4bc4-ad0b-caf5f2abbdda.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/d35c8a56-1bbf-4bc4-ad0b-caf5f2abbdda)    [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/27cc2efe-15e4-4e34-bb9f-062f1975d73a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/27cc2efe-15e4-4e34-bb9f-062f1975d73a)** --- ## Click Fraud Benchmarks Reports - Q4 2024  [![Q4 2024 Click Fraud Benchmarks Report - email cover](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/Blog%20covers/Q4%202024%20Click%20Fraud%20Benchmarks%20Report%20-%20email%20cover.png?width=420&height=236&name=Q4%202024%20Click%20Fraud%20Benchmarks%20Report%20-%20email%20cover.png)](https://www.pixalate.com/desktop-web-click-fraud-benchmarks-report-for-north-america)Analyzing global click fraud trends. Pixalate's Q4 2024 Click Fraud Benchmarks Reports explore the various types of click-related invalid traffic (IVT), with a focus on open programmatic ad traffic on across mobile app, mobile web, and desktop web traffic.   These reports provide a variety of insights, such as the most common types of click-based IVT, associated ad unit sizes, and app store categories with the highest click IVT rates. **Read the Q4 2024 reports here:**   | **Desktop Web:** | **Mobile Web:** | **Mobile App:** | | --- | --- | --- | | - [North America](https://www.pixalate.com/desktop-web-click-fraud-benchmarks-report-for-north-america) - [EMEA](https://www.pixalate.com/desktop-web-click-fraud-benchmarks-report-for-emea) - [APAC](https://www.pixalate.com/desktop-web-click-fraud-benchmarks-report-for-apac) - [LATAM](https://www.pixalate.com/desktop-web-click-fraud-benchmarks-report-for-latam) | - [North America](https://www.pixalate.com/mobile-web-click-fraud-benchmarks-report-for-north-america) - [EMEA](https://www.pixalate.com/mobile-web-click-fraud-benchmarks-report-for-emea) - [APAC](https://www.pixalate.com/mobile-web-click-fraud-benchmarks-report-for-apac) - [LATAM](https://www.pixalate.com/mobile-web-click-fraud-benchmarks-report-for-latam) | - [North America](https://www.pixalate.com/mobile-app-click-fraud-benchmarks-report-for-north-america) - [EMEA](https://www.pixalate.com/mobile-app-click-fraud-benchmarks-report-for-emea) - [APAC](https://www.pixalate.com/mobile-app-click-fraud-benchmarks-report-for-apac) - [LATAM](https://www.pixalate.com/mobile-app-click-fraud-benchmarks-report-for-latam) | --- ## Connected TV (CTV) Bundle ID Mapping Reports - Q4 2024 [![Q4 2024 CTV Bundle ID Mapping Trends Report - email cover](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/Blog%20covers/Q4%202024%20CTV%20Bundle%20ID%20Mapping%20Trends%20Report%20-%20email%20cover.png?width=420&height=236&name=Q4%202024%20CTV%20Bundle%20ID%20Mapping%20Trends%20Report%20-%20email%20cover.png)](https://www.pixalate.com/ctv-bundle-id-mapping-report-roku)**Are 'non-standard' Bundle IDs negatively impacting ad spend optimization?** In Q4 2024, we found that 21% of global open programmatic ad spend on Roku apps went to 'non-standard' Bundle IDs, the highest among leading CTV platforms like Amazon Fire TV (12%), Samsung Smart TV (10%), and Apple TV (5%).   To understand the impact of 'non-standard' Bundle IDs on the programmatic advertising ecosystem, download the ***Q4 2024 CTV Bundle ID Mapping Reports***:   [![Roku](https://no-cache.hubspot.com/cta/default/2364596/61abec5f-4f7a-4e0c-a1b5-82b4ac8fd9ad.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/61abec5f-4f7a-4e0c-a1b5-82b4ac8fd9ad)    [![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/1a37039e-418d-4c2a-8bb8-ddff77c8896d.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/1a37039e-418d-4c2a-8bb8-ddff77c8896d)    [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/7f2f1299-0dff-433d-826b-602ac540e65e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/7f2f1299-0dff-433d-826b-602ac540e65e)    [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/348ce34b-236b-475e-b31a-ac13a9fcee0c.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/348ce34b-236b-475e-b31a-ac13a9fcee0c) --- ## Delisted Mobile Apps Reports - December 2024 [![Delisted Mobile Apps Report](https://www.pixalate.com/hs-fs/hubfs/Delisted%20Mobile%20Apps%20Report.png?width=420&height=236&name=Delisted%20Mobile%20Apps%20Report.png)](https://www.pixalate.com/monthly-delisted-mobile-apps-report-apple-app-store)Apple App Store delistings surged 168,000% month-over-month. We also released the December 2024 Delisted Mobile Apps Reports, identifying applications no longer downloadable from the Apple App Store and Google Play Store.   We found 336k+ apps were delisted from the Apple App Store in December 2024. For comparison, just 200 apps were delisted in November, 492 in October, and 2.4k in Q3 2024.   To learn more about this surge, as well as app delisting trends on the Google Play Store, **download the December 2024 reports:**   [![Apple App Store](https://no-cache.hubspot.com/cta/default/2364596/6bcbef38-4cb8-48d5-88e5-e6c66a922484.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/6bcbef38-4cb8-48d5-88e5-e6c66a922484)    [![Google Play Store](https://no-cache.hubspot.com/cta/default/2364596/01f632fb-c8ac-4aa4-89b6-1cd0d99227cf.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/01f632fb-c8ac-4aa4-89b6-1cd0d99227cf) --- ## Special New Year’s Resolution Reports: Top ‘Fitness’ Apps For Programmatic Advertising Quality [![UK & USA - Publisher Trust Index - Top Fitness Apps - December 2024 email cover](https://www.pixalate.com/hs-fs/hubfs/UK%20%26%20USA%20-%20Publisher%20Trust%20Index%20-%20Top%20Fitness%20Apps%20-%20December%202024%20email%20cover.png?width=420&height=236&name=UK%20%26%20USA%20-%20Publisher%20Trust%20Index%20-%20Top%20Fitness%20Apps%20-%20December%202024%20email%20cover.png)](https://www.pixalate.com/usa-publisher-trust-index-top-fitness-apps) **Every step (and calorie) counts.** To ring in the New Year, we released special New Year's resolution reports identifying the top 'Fitness' apps in the United States and United Kingdom.   We analyzed 300M+ impressions across 200k+ iOS and Android apps in the 'Healthy Living' IAB app category to identify the top 'fitness' apps for programmatic advertising quality.   To focus specifically on apps promoting healthy habits—such as pedometer, calorie counter, and interval timer apps—our team excluded financially incentivized, medical health, and white noise/sleep sounds apps. **Download the reports here:**   [![United States](https://no-cache.hubspot.com/cta/default/2364596/075ddda8-390e-49e6-8a5f-7db0c5d73990.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/075ddda8-390e-49e6-8a5f-7db0c5d73990)    [![United Kingdom](https://no-cache.hubspot.com/cta/default/2364596/24b851c1-6828-4ee1-8a34-8eb117cacf25.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/24b851c1-6828-4ee1-8a34-8eb117cacf25) --- ## Made for Advertising (MFA) Benchmarks Reports - Q3 2024 [![Made for Advertising (MFA) Benchmarks Report - Q3 2024 - repromotion email](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/Blog%20photos/Made%20for%20Advertising%20(MFA)%20Benchmarks%20Report%20-%20Q3%202024%20-%20repromotion%20email.png?width=420&height=236&name=Made%20for%20Advertising%20(MFA)%20Benchmarks%20Report%20-%20Q3%202024%20-%20repromotion%20email.png)](https://www.pixalate.com/made-for-advertising-websites-report)**The persistent threat of MFA**. In Q3 2024, we found that 11% of global open programmatic web ad spend went to likely MFA sites, while 6% of websites with global open programmatic ad traffic were flagged as MFA.    To understand the persistent threat of MFA across web, mobile app, and connected TV (CTV) traffic, download Pixalate's *Q3 2024 Made for Advertising (MFA) Benchmarks Reports*, which focus on ad spend, IVT, ad fraud, ad platforms selling ads on MFA websites, and more. Download the reports here:   [![MFA Websites](https://no-cache.hubspot.com/cta/default/2364596/b8d7d078-f252-4283-9d05-4fa82025a824.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/b8d7d078-f252-4283-9d05-4fa82025a824)    [![MFA Mobile Apps](https://no-cache.hubspot.com/cta/default/2364596/1a2376eb-259f-4561-a753-5ad65ea710b0.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/1a2376eb-259f-4561-a753-5ad65ea710b0)    [![MFA CTV Apps](https://no-cache.hubspot.com/cta/default/2364596/30c08577-bd28-4b71-91e5-bee81d873992.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/30c08577-bd28-4b71-91e5-bee81d873992) --- ## Top 100 CTV Bundle IDs - December 2024 [![PIXALATE’S TOP 100 CTV BUNDLE IDs DECEMBER 2024](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/Blog%20photos/PIXALATE%E2%80%99S%20TOP%20100%20CTV%20BUNDLE%20IDs%20DECEMBER%202024.png?width=420&height=236&name=PIXALATE%E2%80%99S%20TOP%20100%20CTV%20BUNDLE%20IDs%20DECEMBER%202024.png)](https://www.pixalate.com/top-ctv-bundle-ids-roku)Hulu, Pluto TV, Plex, and SAMSUNG TV PLUS earned top marks. We also announced the top 100 Bundle IDs for open programmatic advertising across the most popular CTV platforms, including Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV.   These rankings exclude IVT and are based on 1.5B+ impressions across 5k+ CTV apps with open programmatic advertising. **Download the reports here:**   [![Roku](https://no-cache.hubspot.com/cta/default/2364596/483fc0b4-5cd1-45d2-84d3-72c3c931a514.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/483fc0b4-5cd1-45d2-84d3-72c3c931a514)    [![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/78a1dcaf-8587-4d80-9514-67a6202907f4.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/78a1dcaf-8587-4d80-9514-67a6202907f4)    [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/a18ce11d-623c-45ef-b12c-0ad4ba6ae2ec.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a18ce11d-623c-45ef-b12c-0ad4ba6ae2ec)    [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/dd406a9d-5ccc-4014-a8dc-403da1fafe45.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/dd406a9d-5ccc-4014-a8dc-403da1fafe45) --- ## Top Grossing Mobile & CTV Apps - December 2024 [![Top Grossing CTV & Mobile Apps - December 2024 - email cover](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/Blog%20covers/Top%20Grossing%20CTV%20%26%20Mobile%20Apps%20-%20December%202024%20-%20email%20cover.png?width=420&height=236&name=Top%20Grossing%20CTV%20%26%20Mobile%20Apps%20-%20December%202024%20-%20email%20cover.png)](https://www.pixalate.com/top-grossing-mobile-apps-usa)Hulu took the US CTV market by storm. Earlier this week, we released the December 2024 Top Grossing Mobile and CTV Apps Reports, ranking apps according to open programmatic advertising revenue.   In the United States, Hulu won a clean sweep of the CTV market, earning top marks on Roku ($80M estimated open programmatic ad revenue), Samsung Smart TV ($26M), Apple TV ($22M), and Amazon Fire TV ($20M).   The reports cover [Singapore](https://www.pixalate.com/top-grossing-mobile-apps-singapore), [Germany](https://www.pixalate.com/top-grossing-mobile-apps-germany), [Canada](https://www.pixalate.com/top-grossing-mobile-apps-canada), [Mexico](https://www.pixalate.com/top-grossing-mobile-apps-mexico), [France](https://www.pixalate.com/top-grossing-mobile-apps-france), [Japan](https://www.pixalate.com/top-grossing-mobile-apps-japan), [China](https://www.pixalate.com/top-grossing-mobile-apps-china), [Brazil](https://www.pixalate.com/top-grossing-mobile-apps-brazil), [Spain](https://www.pixalate.com/top-grossing-mobile-apps-spain), [India](https://www.pixalate.com/top-grossing-mobile-apps-india), the [United States](https://www.pixalate.com/top-grossing-mobile-apps-usa), and the [United Kingdom](https://www.pixalate.com/top-grossing-mobile-apps-uk) for mobile, while CTV rankings are highlighted for [Mexico](https://www.pixalate.com/top-grossing-ctv-apps-mexico), [Canada](https://www.pixalate.com/top-grossing-ctv-apps-canada), the [United States](https://www.pixalate.com/top-grossing-ctv-apps-usa), and the [United Kingdom](https://www.pixalate.com/top-grossing-ctv-apps-uk).  --- ## Publisher Trust Indexes for Web, Mobile, and CTV - December 2024 [![Publisher Trust Index - All - December 2024 email cover](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/Blog%20photos/Publisher%20Trust%20Index%20-%20All%20-%20December%202024%20email%20cover.png?width=420&height=236&name=Publisher%20Trust%20Index%20-%20All%20-%20December%202024%20email%20cover.png)](https://www.pixalate.com/usa-publisher-trust-index-web-mobile-ctv) **The latest publisher rankings have arrived.** The *December 2024 Publisher Trust Indexes for Web, Mobile, and CTV* analyzed 40B+ global open programmatic impressions across 12.6M+ domains and apps during December 2024 to identify the most trustworthy publishers for programmatic advertising quality. Download the reports here:   [![United States](https://no-cache.hubspot.com/cta/default/2364596/fe352880-ad29-45ee-97ea-83930a690a2d.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/fe352880-ad29-45ee-97ea-83930a690a2d)    [![United Kingdom](https://no-cache.hubspot.com/cta/default/2364596/7411c4b6-8191-4118-89f1-9c1f12c098a3.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/7411c4b6-8191-4118-89f1-9c1f12c098a3)    [![Brazil](https://no-cache.hubspot.com/cta/default/2364596/a5a42a52-ac78-4f3e-8354-af464a9b112c.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a5a42a52-ac78-4f3e-8354-af464a9b112c) [![Canada](https://no-cache.hubspot.com/cta/default/2364596/c8cf9075-2ad6-4b21-b1da-4072d471b139.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/c8cf9075-2ad6-4b21-b1da-4072d471b139)    [![Germany](https://no-cache.hubspot.com/cta/default/2364596/16050591-2924-4548-9fcd-7e5ef096c970.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/16050591-2924-4548-9fcd-7e5ef096c970) --- ## Publisher Trust Indexes for the Top Mobile Gaming Apps - December 2024 [![Top Mobile Gaming Apps - PTI - USA & UK](https://www.pixalate.com/hs-fs/hubfs/Top%20Mobile%20Gaming%20Apps%20-%20PTI%20-%20USA%20%26%20UK.png?width=420&height=237&name=Top%20Mobile%20Gaming%20Apps%20-%20PTI%20-%20USA%20%26%20UK.png)](https://www.pixalate.com/usa-publisher-trust-index-top-mobile-gaming-apps)A look at mobile gaming apps. We released the December 2024 Publisher Trust Indexes for the Top Mobile Gaming Apps, which analyzed 17B+ global open programmatic impressions across 600k+ iOS and Android apps in December 2024 to rank the most trustworthy mobile game publishers for programmatic advertising quality. Download the reports here:   [![United States](https://no-cache.hubspot.com/cta/default/2364596/4a8b8935-09ad-421f-8a06-e33e882336ec.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/4a8b8935-09ad-421f-8a06-e33e882336ec)    [![United Kingdom](https://no-cache.hubspot.com/cta/default/2364596/4da597fe-0865-4a9c-8f85-5a189f96f367.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/4da597fe-0865-4a9c-8f85-5a189f96f367) --- ## CTV and Mobile App Manual Reviews ## [![COPPA Manual Reviews - Fire Truck Driving Simulator](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Reviews%20-%20Fire%20Truck%20Driving%20Simulator.png?width=420&height=236&name=COPPA%20Manual%20Reviews%20-%20Fire%20Truck%20Driving%20Simulator.png)](https://www.pixalate.com/blog/app-review-series-fire-truck-driving-simulator) Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) regularly publishes manual reviews where they assess an app’s child-directedness: You can search Pixalate's entire catalog of reviews on our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews). --- ## *Pixalate at CES 2025*  The team would like to thank everyone who visited us at [CES 2025 in Las Vegas](https://www.pixalate.com/ces-2025?utm_campaign=Conference&utm_source=linkedin&utm_medium=social&utm_term=ces&utm_content=2025)! And a special shout out to those who stopped by our ARIA Resort & Casino suite to discuss Pixalate's ad fraud, privacy, and compliance offerings. [![Pixalate at CES](https://2364596.fs1.hubspotusercontent-na1.net/hub/2364596/hubfs/pixalate-ces-1-2.jpeg?width=1200&length=1200&name=pixalate-ces-1-2.jpeg) ](https://www.linkedin.com/posts/pixalate_ces2025-compliance-activity-7282167667505950721-_p6V?utm_source=share&utm_medium=member_desktop) [![Pixalate at CES](https://2364596.fs1.hubspotusercontent-na1.net/hub/2364596/hubfs/pixalate-ces-2-2.jpeg?width=1200&length=1200&name=pixalate-ces-2-2.jpeg) ](https://www.linkedin.com/posts/pixalate_ces2025-compliance-activity-7282167667505950721-_p6V?utm_source=share&utm_medium=member_desktop) [![Pixalate at CES](https://2364596.fs1.hubspotusercontent-na1.net/hub/2364596/hubfs/pixalate-ces-3-2.jpeg?width=1200&length=1200&name=pixalate-ces-3-2.jpeg) ](https://www.linkedin.com/posts/pixalate_ces2025-compliance-activity-7282167667505950721-_p6V?utm_source=share&utm_medium=member_desktop) [![Pixalate at CES](https://2364596.fs1.hubspotusercontent-na1.net/hub/2364596/hubfs/pixalate-ces-4.jpeg?width=1200&length=1200&name=pixalate-ces-4.jpeg) ](https://www.linkedin.com/posts/pixalate_ces2025-compliance-activity-7282167667505950721-_p6V?utm_source=share&utm_medium=member_desktop) [![Pixalate at CES 2025](https://no-cache.hubspot.com/cta/default/2364596/974b80c0-32ea-495c-8f40-02ea42a55120.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/974b80c0-32ea-495c-8f40-02ea42a55120) ### Search Blog Search ### Follow Pixalate [**](https://www.pixalate.com/hubfs/Pixalate%20Wechat.png?utm_campaign=Company%20News&utm_medium=email&_hsenc=p2ANqtz-_ZtCSHiG6VOXsk-H9wZxOKVhNZxU_38xbLSOf7jCI9cht_GS6NejKw3dZ_BY3kYiwF7Hc9ZWlilTmIVK5YSB9-baUW2w&_hsmi=336270631&utm_content=336270631&utm_source=hs_email) ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Releases APAC Top 100 Mobile App Bundle ID Rankings For Global Open Programmatic Ad Spend on Google Play Store and Apple App Store in December 2024](https://www.pixalate.com/blog/december-2024-top-100-apple-google-app-store-bundle-ids-apac) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in January 2025 →](https://www.pixalate.com/blog/top-100-connected-tv-ctv-bundle-ids-in-january-2025) ## You May Also Like These Stories on Monthly Recaps [![](https://www.pixalate.com/hubfs/PIXALATE%E2%80%99S%20MAY%202026%20RECAP-1.jpg) ](https://www.pixalate.com/blog/pixalates-june-2026-recap-openepg-index-how-to-identify-bundle-id-fraud-in-ctv-webinar-and-more) [Monthly Recaps](https://www.pixalate.com/blog/topic/monthly-recaps) ### [Pixalate's June 2026 Recap: OpenEPG™ Index + How to Identify Bundle ID Fraud in CTV Webinar, and more](https://www.pixalate.com/blog/pixalates-june-2026-recap-openepg-index-how-to-identify-bundle-id-fraud-in-ctv-webinar-and-more) Jul 4, 2026 9:00:01 AM | 2 min read [![](https://www.pixalate.com/hubfs/PIXALATE%E2%80%99S%20MAY%202026%20RECAP.jpg) ](https://www.pixalate.com/blog/pixalates-may-2026-recap-ctv-device-market-share-mfa-websites-ctv-ad-supply-chain-trends-and-more) [Monthly Recaps](https://www.pixalate.com/blog/topic/monthly-recaps) ### [Pixalate's May 2026 Recap: CTV Device Market Share, MFA Websites, CTV Ad Supply Chain Trends, and more](https://www.pixalate.com/blog/pixalates-may-2026-recap-ctv-device-market-share-mfa-websites-ctv-ad-supply-chain-trends-and-more) Jun 1, 2026 12:45:00 AM | 2 min read [![](https://www.pixalate.com/hubfs/Monthly%20Recap-1.jpg) ](https://www.pixalate.com/blog/pixalates-march-2026-recap-ctv-device-market-share-ctv-ad-supply-chain-trends-ivt-benchmarks-and-more) [Monthly Recaps](https://www.pixalate.com/blog/topic/monthly-recaps) ### [Pixalate's March 2026 Recap: CTV Device Market Share, CTV Ad Supply Chain Trends, IVT Benchmarks, and more](https://www.pixalate.com/blog/pixalates-march-2026-recap-ctv-device-market-share-ctv-ad-supply-chain-trends-ivt-benchmarks-and-more) Mar 31, 2026 6:59:59 AM | 1 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/january-2025-recap#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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