This week's review of ad fraud and privacy in the digital advertising space.
Allison Lefrak, SVP of Public Policy, Ads Privacy and COPPA Compliance at Pixalate, shares key takeaways from the Congressional inquiry into COPPA Safe Harbor programs. Watch the video and learn more on our blog.
"Chief executives of Google and Facebook personally oversaw a 2018 deal that advantaged Facebook on Google’s ad auctions, a group of state attorneys general alleged in court documents Friday," reported CNBC.
"The Federal Trade Commission's antitrust lawsuit against Facebook can proceed, a federal judge ruled on Tuesday, delivering a major win for the agency after its first attempt at targeting the company's alleged monopoly power was dismissed for lack of evidence," reported NPR.
"The Association of National Advertisers, Interactive Advertising Bureau, U.S. Chamber of Congress and other business groups are asking lawmakers to pass a privacy law that would override state measures," reported MediaPost.
"As 2022 gets underway, the IAB Tech Lab is steering the digital advertising industry through some choppy waters," wrote Digiday. "And its two biggest challenges today — devising a technical workaround for the decline of third-party cookies and gauging consumer consent for behavioral tracking — are thornier than any it’s faced before."