--- title: "Pixalate Week in Review: January 6 - January 10, 2025" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from January 6 - 10, 2025. image: https://www.pixalate.com/hubfs/January%2010%2c%202025.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 5 min read # Pixalate Week in Review: January 6 - January 10, 2025 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Jan 11, 2025 9:45:00 AM This week's review of ad fraud and privacy in the digital advertising space. ## Made for Advertising (MFA) Benchmarks Reports - Q3 2024 [![Made for Advertising (MFA) Benchmarks Report - Q3 2024 - repromotion email](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/Blog%20photos/Made%20for%20Advertising%20(MFA)%20Benchmarks%20Report%20-%20Q3%202024%20-%20repromotion%20email.png?width=420&height=236&name=Made%20for%20Advertising%20(MFA)%20Benchmarks%20Report%20-%20Q3%202024%20-%20repromotion%20email.png)](https://www.pixalate.com/made-for-advertising-websites-report)**The persistent threat of MFA**. In Q3 2024, we found that 11% of global open programmatic web ad spend went to likely MFA sites, while 6% of websites with global open programmatic ad traffic were flagged as MFA.    To understand the persistent threat of MFA across web, mobile app, and connected TV (CTV) traffic, download Pixalate's [Q3 2024 Made for Advertising (MFA) Benchmarks Reports](https://www.pixalate.com/made-for-advertising-websites-report), which focus on ad spend, IVT, ad fraud, ad platforms selling ads on MFA websites, and more.   Download the reports here:   [![MFA Websites](https://no-cache.hubspot.com/cta/default/2364596/b8d7d078-f252-4283-9d05-4fa82025a824.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/b8d7d078-f252-4283-9d05-4fa82025a824)    [![MFA Mobile Apps](https://no-cache.hubspot.com/cta/default/2364596/1a2376eb-259f-4561-a753-5ad65ea710b0.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/1a2376eb-259f-4561-a753-5ad65ea710b0)    [![MFA CTV Apps](https://no-cache.hubspot.com/cta/default/2364596/30c08577-bd28-4b71-91e5-bee81d873992.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/30c08577-bd28-4b71-91e5-bee81d873992) --- ## Top 100 CTV Bundle IDs - December 2024 [![PIXALATE’S TOP 100 CTV BUNDLE IDs DECEMBER 2024](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/Blog%20photos/PIXALATE%E2%80%99S%20TOP%20100%20CTV%20BUNDLE%20IDs%20DECEMBER%202024.png?width=420&height=236&name=PIXALATE%E2%80%99S%20TOP%20100%20CTV%20BUNDLE%20IDs%20DECEMBER%202024.png)](https://www.pixalate.com/top-ctv-bundle-ids-roku)Hulu, Pluto TV, Plex, and SAMSUNG TV PLUS earned top marks. We also announced the [top 100 Bundle IDs](https://www.pixalate.com/top-ctv-bundle-ids-roku) for open programmatic advertising across the most popular CTV platforms, including Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV.   These rankings exclude IVT and are based on 1.5B+ impressions across 5k+ CTV apps with open programmatic advertising.   Download the reports here:   [![Roku](https://no-cache.hubspot.com/cta/default/2364596/483fc0b4-5cd1-45d2-84d3-72c3c931a514.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/483fc0b4-5cd1-45d2-84d3-72c3c931a514)    [![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/78a1dcaf-8587-4d80-9514-67a6202907f4.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/78a1dcaf-8587-4d80-9514-67a6202907f4)    [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/a18ce11d-623c-45ef-b12c-0ad4ba6ae2ec.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a18ce11d-623c-45ef-b12c-0ad4ba6ae2ec)    [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/dd406a9d-5ccc-4014-a8dc-403da1fafe45.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/dd406a9d-5ccc-4014-a8dc-403da1fafe45) --- ## Top Grossing Mobile & CTV Apps - December 2024 [![Top Grossing CTV & Mobile Apps - December 2024 - email cover](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/Blog%20covers/Top%20Grossing%20CTV%20%26%20Mobile%20Apps%20-%20December%202024%20-%20email%20cover.png?width=420&height=236&name=Top%20Grossing%20CTV%20%26%20Mobile%20Apps%20-%20December%202024%20-%20email%20cover.png)](https://www.pixalate.com/top-grossing-mobile-apps-usa)Hulu took the US CTV market by storm. Earlier this week, we released the [December 2024 Top Grossing Mobile and CTV Apps Reports](https://www.pixalate.com/top-grossing-mobile-apps-usa), ranking apps according to open programmatic advertising revenue.   In the [United States](https://www.pixalate.com/top-grossing-ctv-apps-usa), Hulu won a clean sweep of the CTV market, earning top marks on Roku ($80M estimated open programmatic ad revenue), Samsung Smart TV ($26M), Apple TV ($22M), and Amazon Fire TV ($20M).   The reports cover [Singapore](https://www.pixalate.com/top-grossing-mobile-apps-singapore), [Germany](https://www.pixalate.com/top-grossing-mobile-apps-germany), [Canada](https://www.pixalate.com/top-grossing-mobile-apps-canada), [Mexico](https://www.pixalate.com/top-grossing-mobile-apps-mexico), [France](https://www.pixalate.com/top-grossing-mobile-apps-france), [Japan](https://www.pixalate.com/top-grossing-mobile-apps-japan), [China](https://www.pixalate.com/top-grossing-mobile-apps-china), [Brazil](https://www.pixalate.com/top-grossing-mobile-apps-brazil), [Spain](https://www.pixalate.com/top-grossing-mobile-apps-spain), [India](https://www.pixalate.com/top-grossing-mobile-apps-india), the [United States](https://www.pixalate.com/top-grossing-mobile-apps-usa), and the [United Kingdom](https://www.pixalate.com/top-grossing-mobile-apps-uk) for mobile, while CTV rankings are highlighted for [Mexico](https://www.pixalate.com/top-grossing-ctv-apps-mexico), [Canada](https://www.pixalate.com/top-grossing-ctv-apps-canada), and the [United Kingdom](https://www.pixalate.com/top-grossing-ctv-apps-uk).  --- ## Publisher Trust Indexes for Web, Mobile, and CTV - December 2024 [![Publisher Trust Index - All - December 2024 email cover](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/Blog%20photos/Publisher%20Trust%20Index%20-%20All%20-%20December%202024%20email%20cover.png?width=420&height=236&name=Publisher%20Trust%20Index%20-%20All%20-%20December%202024%20email%20cover.png)](https://www.pixalate.com/usa-publisher-trust-index-web-mobile-ctv) **The latest publisher rankings have arrived.** The [December 2024 Publisher Trust Indexes for Web, Mobile, and CTV](https://www.pixalate.com/usa-publisher-trust-index-web-mobile-ctv) analyzed 40B+ global open programmatic impressions across 12.6M+ domains and apps during December 2024 to identify the most trustworthy publishers for programmatic advertising quality.   Download the reports here:   [![United States](https://no-cache.hubspot.com/cta/default/2364596/fe352880-ad29-45ee-97ea-83930a690a2d.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/fe352880-ad29-45ee-97ea-83930a690a2d)    [![United Kingdom](https://no-cache.hubspot.com/cta/default/2364596/7411c4b6-8191-4118-89f1-9c1f12c098a3.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/7411c4b6-8191-4118-89f1-9c1f12c098a3)    [![Brazil](https://no-cache.hubspot.com/cta/default/2364596/a5a42a52-ac78-4f3e-8354-af464a9b112c.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a5a42a52-ac78-4f3e-8354-af464a9b112c) [![Canada](https://no-cache.hubspot.com/cta/default/2364596/c8cf9075-2ad6-4b21-b1da-4072d471b139.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/c8cf9075-2ad6-4b21-b1da-4072d471b139)    [![Germany](https://no-cache.hubspot.com/cta/default/2364596/16050591-2924-4548-9fcd-7e5ef096c970.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/16050591-2924-4548-9fcd-7e5ef096c970) --- ## Publisher Trust Indexes for the Top Mobile Gaming App - December 2024 [![Top Mobile Gaming Apps - PTI - USA & UK](https://www.pixalate.com/hs-fs/hubfs/Top%20Mobile%20Gaming%20Apps%20-%20PTI%20-%20USA%20%26%20UK.png?width=420&height=237&name=Top%20Mobile%20Gaming%20Apps%20-%20PTI%20-%20USA%20%26%20UK.png)](https://www.pixalate.com/usa-publisher-trust-index-top-mobile-gaming-apps)Last, a look at mobile gaming apps. We released the [December 2024 Publisher Trust Indexes for the Top Mobile Gaming Apps](https://www.pixalate.com/usa-publisher-trust-index-top-mobile-gaming-apps), which analyzed 17B+ global open programmatic impressions across 600k+ iOS and Android apps in December 2024 to rank the most trustworthy mobile game publishers for programmatic advertising quality.   Download the reports here:   [![United States](https://no-cache.hubspot.com/cta/default/2364596/4a8b8935-09ad-421f-8a06-e33e882336ec.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/4a8b8935-09ad-421f-8a06-e33e882336ec)    [![United Kingdom](https://no-cache.hubspot.com/cta/default/2364596/4da597fe-0865-4a9c-8f85-5a189f96f367.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/4da597fe-0865-4a9c-8f85-5a189f96f367) --- ## CTV and Mobile App Manual Reviews ## [![COPPA Manual Reviews - Monkey Junior - English for kids](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Reviews%20-%20Monkey%20Junior%20-%20English%20for%20kids.png?width=420&height=236&name=COPPA%20Manual%20Reviews%20-%20Monkey%20Junior%20-%20English%20for%20kids.png)](https://www.pixalate.com/blog/app-review-series-monkey-junior-english-for-kids) Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) regularly publishes manual reviews where they assess an app’s child-directedness: You can search Pixalate's entire catalog of reviews on our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews). --- ## *Pixalate at CES 2025*  The team would like to thank everyone who visited us at [CES 2025 in Las Vegas](https://www.pixalate.com/ces-2025?utm_campaign=Conference&utm_source=linkedin&utm_medium=social&utm_term=ces&utm_content=2025)! And a special shout out to those who stopped by our ARIA Resort & Casino suite to discuss Pixalate's ad fraud, privacy, and compliance offerings. [![Pixalate at CES](https://2364596.fs1.hubspotusercontent-na1.net/hub/2364596/hubfs/pixalate-ces-1-2.jpeg?width=1200&length=1200&name=pixalate-ces-1-2.jpeg) ](https://www.linkedin.com/posts/pixalate_ces2025-compliance-activity-7282167667505950721-_p6V?utm_source=share&utm_medium=member_desktop) [![Pixalate at CES](https://2364596.fs1.hubspotusercontent-na1.net/hub/2364596/hubfs/pixalate-ces-2-2.jpeg?width=1200&length=1200&name=pixalate-ces-2-2.jpeg) ](https://www.linkedin.com/posts/pixalate_ces2025-compliance-activity-7282167667505950721-_p6V?utm_source=share&utm_medium=member_desktop) [![Pixalate at CES](https://2364596.fs1.hubspotusercontent-na1.net/hub/2364596/hubfs/pixalate-ces-3-2.jpeg?width=1200&length=1200&name=pixalate-ces-3-2.jpeg) ](https://www.linkedin.com/posts/pixalate_ces2025-compliance-activity-7282167667505950721-_p6V?utm_source=share&utm_medium=member_desktop) [![Pixalate at CES](https://2364596.fs1.hubspotusercontent-na1.net/hub/2364596/hubfs/pixalate-ces-4.jpeg?width=1200&length=1200&name=pixalate-ces-4.jpeg) ](https://www.linkedin.com/posts/pixalate_ces2025-compliance-activity-7282167667505950721-_p6V?utm_source=share&utm_medium=member_desktop) [![Pixalate at CES 2025](https://no-cache.hubspot.com/cta/default/2364596/974b80c0-32ea-495c-8f40-02ea42a55120.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/974b80c0-32ea-495c-8f40-02ea42a55120) ### Search Blog Search ### Follow Pixalate [**](https://www.pixalate.com/hubfs/Pixalate%20Wechat.png?utm_campaign=Company%20News&utm_medium=email&_hsenc=p2ANqtz-_ZtCSHiG6VOXsk-H9wZxOKVhNZxU_38xbLSOf7jCI9cht_GS6NejKw3dZ_BY3kYiwF7Hc9ZWlilTmIVK5YSB9-baUW2w&_hsmi=336270631&utm_content=336270631&utm_source=hs_email) ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate’s December 2024 Germany Publisher Rankings for Mobile Apps, Websites, & CTV: Spiegel.de, ‘FotMob’, Sling: Live TV Among Top-Ranked Publishers & Apps For Open Programmatic Ad Traffic Quality](https://www.pixalate.com/blog/germany-web-publisher-trust-index-december-2024) [** ](https://www.pixalate.com/blog) Next Story [Pixalate’s December 2024 US Publisher Rankings: Top Mobile Gaming Apps For Programmatic Advertising Traffic Quality in the Apple App Store and Google Play Store →](https://www.pixalate.com/blog/december-2024-us-publisher-rankings-top-mobile-gaming-apps) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - 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